Packaging Design News

ROSSO DEL VIGNETO NUOVO

Design agency REVERSE Innovation and winemakers GIGANTE have developed a pack to challenge the bad image of “Bag in a Box” wine. The innovative pouch cleverly reinterprets the classic “Bordeaux” bottle by an intriguing play of solid/empty spaces, and contrasting opaque/gloss materials. The structural design allows the pouch to remain upright while in use. Blind embossing and UV varnish are used to reproduce the distinctive terracing of the vineyard. The topography of the vineyard is then defined by the shape of a vine leaf, which is characteristic of this splendid wine-producing area.

Kanniston Gingerbread Biscuits

We redesigned the whole core products from the cookies themselves to the packaging format, by doing so we enable the product to be the hero of the whole communication and show a difference in its functionality. This all was achieved by keeping things simple.

Botella de Vino

The name of the product - Botella de Vino - was embodied on four different levels. First, it's the product itself, which is a "bottle of wine" per se. Second, it's the name of the product, which bears the same meaning. Third, it's the stylized image of a wine bottle on the label. Fourth, it's the use of writings spelling "botella de vino" that form the bottle shape. Thanks to this visual recursion, the only thing the buyer is looking at no matter how close or far they are from the product is a "wine bottle".

Et Cetera Merlot

Propeller

Propeller is a collection of spirits from various parts of the world, associated by air travel theme and a pilot traveller as a brand character. Features of each sort of beverage are exposed through numerous illustrations, inscriptions resembling aviation badges and sketches serving as cocktail recipes. Multifaceted design is complemented with various tones of coloured foil, different lacquers, patterns and embossing.

Echinoctius

This project is unique in many ways. The design had to reflect the unique character of the product in question – exclusive author wine. Besides, there was a requirement to communicate the deep meaning in the product’s name – superlative, solstice, contrast between night and day, black and white, open and obscure. The design had the intent to reflect the secret hidden in the night: the beauty of the night sky that amazes us so much and the mystic riddle hidden in the constellations and the Zodiac.