Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Hao Xiang Ni

The designer redefines Hao Xiang Ni, a kind of Chinese red date with the best taste at 28℃ by exploiting Cardio-id, which is a heart-like form introduced from a romantic story of Descartes and a Swiss princess in the package design. The mysterious heart-shape graph is symbolized, which means every single jujube represents a heart. The poetry illustrations reinterpret the brand tone of Hao Xiang Ni, which endows it with elegance and romance. The package is humanized to some extent in the case, which makes the product even more attractive when sold online.

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Crew

This concept project intends to be innovative in the paint market. “Crew” is a biodegradable powder-mix paint company that produces a wide rage of interior and exterior paint for consumers who not only need quality product, but whom are also environmentally savvy. The paint itself contains zero-VOC and the packaging is 100% recyclable, unlike other brands in the market. The packaging is meant to both protect the product and help it stack better on the shelfs. A kit is provided for those who not only need paint for their project, but, also who don’t have the tools needed.

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Baré

The project task was to create a range of bespoke botanical facial serums, focusing on adding emotional equity and preciousness, communicating the source of origin and delivering a premium positioning. The design solution is said to reflect natures inner workings in a very transparent and vivid way. The agency captured this through their material usage, the frosted glass bottle, the leaf shaped dropper and the very luminous radiographic images.

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Lay's Summer Days Ltd Edition Packaging

PepsiCo set out to embrace its distinction as the planet’s most popular snack brand with a collection of special edition packages for summer. To bring the spirit and character of an iconic global brand like Lay’s to life, Lay’s partnered with French artist Malika Favre, whose unmistakable bold minimalist style – often described as Pop Art meets OpArt - has established her as one of the world's most sought after graphic artists. The collaboration brought to life classic moments of summer creating a visually striking pack on shelf and meaningful connections with consumers.

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7UP Global VIS Redesign

7UP wanted to inject the authentic lemon-lime soda with fresh excitement. A rebranded style — logo, color, typography and other elements — updates the look of the original “un-cola,” highlighting its bubbly personality, while recognizing its legacy and heritage. The rejuvenated visual identity system builds on the brand’s authentic equity and history, while staying true to its witty, naturally confident character. This visual identity system will introduce an impactful change in brand communication and reframe 7UP as the as the authentic and original lemon-lime trademark since 1929.

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The Fruits Toilet Paper

Many companies and stores throughout Japan give a roll of toilet paper to customers as a novelty gift to show their appreciation. The Fruit Toilet Paper has been designed to wow customers with its cute style, perfect for such occasions. There are 4 designs to choose from Kiwi, Strawberry, Watermelon, and Orange. Since the announcement of the design and release of the product, it has been introduced in over 50 media outlets, including TV stations, magazines, and websites, in 23 cities in 19 countries.

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Legendary designers and their award-winning works.

Design Legends are extremely famous designers who make our World a better place with their good designs. Discover legendary designers and their innovative product designs, original art works, creative architecture, outstanding fashion designs and design strategies. Enjoy and explore original design works of award-winning designers, artists, architects, innovators and brands worldwide. Get inspired by creative designs.

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