Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Twisting Spirits

Twisting Spirits are IT geeks turned gin geeks, inspired by their data-driven background Lyon & Lyon wanted to apply it to the often traditional world of gin. TS's gins have very distinctive flavours, L&L ensured the consumer could experience each flavour before tasting it, by open sourcing their ingredient data. The labels are a result of representing every ingredient as a coloured bar, the more of it the bigger the bar. Each flavour is printed onto its own tactile embossed GFSmith Colorplan, so it feels like it tastes.

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INIT Fruit & Nut Bar

INIT is a new fruit and nut bar made of simple ingredients that taste great. The design features playful, upbeat and casual typographic elements and the ingredients are highlighted to communicate natural simplicity.

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BaanCha

BannCha is a unique, new brand of instant tea currently available in 5 popular, traditional Thai fruit flavours, each offering a genuine taste of the Land of Smiles. This delicious beverage tastes just like drinking juice freshly squeezed, straight from the fruit, and the packaging cleverly captures this concept by creating a stunning visual of half-sliced fruit which at the same time resembles a cup of tea. These 5 flavours are the beginning of an extensive range of exciting choices to come.

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Han sip

Interest in health care has increased due to environmental concerns. This brand wants to give healthy rest to modern lifestyle people whose are not easy to take care of their health. Traditional Korean cafe provides fruits tea that especially grew in Korea. Putting honey into the tea instead of syrup , it is more Korean traditional way to enjoy tea time.

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Nurture

Using the insight that hidden sugar in drinks is seen as the devil as a starting point, a proposition around creating a ‘drink that cares’ was the initial thinking behind the brand's redesign. The image of a mother elephant protecting her calf became a powerful emotive metaphor for the brand and how it cares about children – this character was given the name ‘Firsty’. By making the trunk transform into the straw a fun feel was added to the pack. The overall watercolour illustrative style reinforced the natural goodness to the brand.

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Eleh Designer Series

Eleh Designer Series is composed of timeless collections limited to a hundred pairs per year of each colour, each exploring a distinct theme. Each collection within the Series has its own packaging design, created to tell the story behind each collection using four visual elements: a unique symbol, pattern, illustration and typography. Composed by silk paper, a cotton fabric bag, a Certificate of Authenticity and an acrylic box, this packaging design allows for the shoe display as a show piece, playing along with the idea of the Cinderela crystal shoe.

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World's greatest design teams.

Sometimes you need a very big team of talented designers to come up with truly great designs. Everyday, we feature a distinct award-winning innovative and creative design team. Explore and discover original and creative architecture, good design, fashion, graphics design and design strategy projects from design teams worldwide. Get inspired by the original works by grand master designers.

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