Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

YG Branding and Design Experts
Grappa- based liqueur
Saturday, 25 November 2023

Amaro 33

The aim of the client with this NPD was to enter into the high-priced liqueurs segment, expecting to be seen as simple yet different. The inspiration came from mixing the classical codes of this type of drink with a contemporary touch to attract young consumers. As a result, it is used a hip flask as a base, which was modelled in shape and details with texture on the front and back, and a label that in daytime looks minimalist and at night, glows in the dark illuminating the brand.

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Elvira Firsova
Instant cream soups
Friday, 24 November 2023

ZeSoup

Quzend studio team had a goal to create a packaging for instant soups saying that it is a natural product, as well as very tasty and healthy soups. As this is the first batch of soups to be produced and it should attract attention, the emphasis was on color solutions. Each main shade completely repeats the color of the product, and the black background of the package intensifies this effect of brightness showing it in contrast. On the cover there is a minimum of information to attract the client with a sense of taste and beauty of the product.

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Yuen Lam Cheung
Moon Cake
Thursday, 23 November 2023

Create Your Own Moon

The project is a creative twist on traditional Chinese moon cake. Celebrating family reunion during Mid Autumn festival, the project aim to provide a more interactive gathering experience. The core of the project is a sturdy yet delicat acrylic box containing a custom made, round shaped moon cake, honey spray, and small test tubes of edible colour sugar powder. While mooncake centres in the box, display angle of the small bottles is easy to pickup on the side. Honey spray acts as an adhesive, and user can then sprinkle colour sugar on top to create their unique moon.

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PepsiCo Design & Innovation
Brand Packaging
Wednesday, 22 November 2023

Maker Oats

The Maker Oats story includes conveying ease through simplicity, premium ingredients through product visibility, and a reusable jar and refill system for sustainability. The design language, inspired by Scandinavian simplicity, embraces simple geometry paired with clean iconography and sans serif letterforms, translating traditional premium cues into a modern interpretation. The strategy goes against the category norms to disrupt and create a unique point of difference. The use of purposeful, premium materials shifts the conversation from "just another oatmeal" to a breakfast experience.

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TIGER PAN
Beverage
Tuesday, 21 November 2023

Kisseal

The name of Kisseal is from a pop song and every single letter is symbolized in the artwork into flowing shapes just like the aroma of coffee.The illustration of the bottle is from 2 famous artists, Marco & Stefano, twin bothers from Turin Italy.It is believed that the inspiration comes from stained glass window of churches and the style is Pop Art, which endows the package with a high identifiability and a strong feeling of aesthetics. The designer makes a perfect adjustment of the illustration for the package. As such, the pop graphic design builds up a young and entertaining brand image.

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Red Design Consultants Rodanthi Senduka
Alcoholic Bottle
Monday, 20 November 2023

Metaxa Grande Fine

Metaxa Grande Fine pays tribute to Greece and its aspirational way of living. The original white porcelain decanter, decorated with Greek folk art, helped establish Metaxa Grande Fine as a prized gift. Today it is re-introduced in a limited Collector’s Edition, inspired by its Greek roots, with a new contemporary look, capturing the essence of life and the free spirit of the Aegean Sea. Agean Blue brush strokes, set against the white porcelain bottle reflecting the magnificent light of Greece, give a fresh new look while still maintaining the unique identity of the Metaxa Grande Fine bottle.

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Design interview of the day
Special Coverage
Saturday, 18 November 2023

Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

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Packaging Design News features World's best packaging designers and their creative packaging designs.

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