Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Paranormal

Paranormal is a packaging design for a family of wines presented in Bordeaux and Burgundy bottles. The graphic theme is based on strange and unexplained phenomena, treated with mystery and irony. Detailed digital engravings recall old books of alchemy and ancient codices. The typefaces are drawn with an aged and imprecise look, similar to manual printing. Each label is made of cotton paper with high relief, stamping and varnish strokes. The design is intended to last and to allow new stories for every vintage or grape variety.

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The Botanic

The Botanic is a packaging design for raw honey presented in a 380 ml glass jar. The label is made of dark green uncoated paper and is shaped by multi-level debossing and a die-cut hexagon, a form that recalls the honeycomb. Matte silkscreen and clear gloss foil elements add contrast to the dark background. A double-sided folded hangtag carries the product description. Each jar is closed with a wooden lid made by hand from linden wood, the tree whose nectar is gathered by the bees. The design reflects the purity of the raw honey.

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Hou Juice

Hou Juice is a packaging design for a fresh juice brand. The bottle measures 45 millimeters in diameter and 165 millimeters in height. The plastic bottle is covered with a pearlescent film and finished with frosting and spot color printing. Illustrations of monkeys form the main visual theme, and a separate story is drawn for each fruit flavor. The monkey is the symbol of the parent fruit company and is a sign of vitality in Chinese culture. The design aims to express nature, freshness and quality, and to build trust among health conscious buyers.

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Secret Tarts

The Secret Tarps packaging is made in the so-called modernized retro/vintage style with a feeling of old-school notes so a master-pharmacist touch anticipation holds the customer from a first glance and later while the detailed observation of principal design elements coded into a holistic structure transferring the main marketing point: this product is developed by a pharmacist craft-professional company and contains hand-made pharmacist secret recipe inside.

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GuJingGong

The cultural stories handed down by the people are presented on the packaging, and the patterns of dragon drinking are meticulously drawn. The dragon is respected in China and symbolizes auspiciousness. In the illustration, the Dragon comes out to drink. Because it is attracted by wine, it hovers around the wine bottle, adding traditional elements such as Xiangyun, palace, mountain and river, which confirms the legend of Gujing tribute wine. After opening the box, there will be a layer of card paper with illustrations to make the box have the overall display effect after opening.

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Nudus

The packaging for start-up company shows off these healthy fruit and vegetable chips bare-naked goodness philosophy and playful humor. Their point of difference is that they are made from fruit and vegetable slices, air-dried, with nothing added whatsoever – hence the 'bare-naked' concept. Although black is a bold and unconventional choice for the healthy snack market, the agency chose this to show the product's vibrancy and give it extra shelf shout. The photography captures the product before and after air-drying illustrating the fruit is as good as nature intended.

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