Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Black Label

The contemporary use of colour and industrial typography is juxtaposed against custom photographed black-and-white imagery that communicates the provenance of each product by capturing origin or old world preparation methods. The bold and colourful industrial typography on the black background provides unique personality and immediate brand recognition while enabling variety differentiation among larger sub-families. The result: a creation of sophisticated and distinctive brand & package design.

Continue reading

 

Amur Tiger

Continue reading

 

Peckish

Westland Horticulture wanted to encourage people to feed birds and to create interest and involvement in feeding birds in everyone's garden, by giving young people the desire and enthusiasm to get involved. This concept creates a range of individual bird houses, one for for each seed variety, so that when the products are merchandised they look like a little street of bird houses.

Continue reading

 

Rascally Liquor

Annandale Distillery wanted a branded look for two variants of its new make spirit called Rascally Liquor. The two variants are the immature and unsophisticated spirits that become Single Malt Scotch Whisky. Their characters are outgoing and a bit rogueish, so the idea of "releasing the rascal within" was developed as part of the brand's positioning. The consumer lets out the rascal from the bottle and from within themselves when they taste the product.

Continue reading

 

Spain I Need You

The basis for our concept is an emotional element. The developed naming and design concept are aimed at the customer’s feelings and emotions, they serve the purpose of stopping the person right next to the needed shelf and making them pick it from the multitude of other brands. The entire marketing strategy and brand promotion will be based on the exact same positive emotional associations, making the brand more attractive.

Continue reading

 

Cusqueña

Being the most important beer of Peru, Cusqueña wanted to embody their national ADN on their brand and packaging design. The challenge consisted on a thoughtful redesign to express the local Inca identity on every inch of the package. Thus, the logo badge was personalized with a slight detail to resemble the 12 angles stone, a famous piece of the Machu Pichu architecture.

Continue reading

 

Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

Continue reading