Packaging Design News

Edible Insects

Insect-protein industries are growing, this is one of the strangest/challenging projects I have worked on, How can I ever make an Edible Insect brand feel appetising/or lets say less disgusting?! The beauty in the details of insects was the insight to build on the visual identity. The biggest challenge is to create an appeal rather than develop repulsive insectological associations and not to shock unprepared consumers with options for serving, and to use illustration to communicate beauty. The main challenge is to transform the association of disgust into beauty.

Fine herb

This design is aim to create a carton board packaging for people to grow culinary herbs at home. Enriching the lifestyle of urban people by providing a new planting and cooking ritual. This design helps to reduce the waste in the process of distributing the fresh herbs, also it enhances an enjoyable planting experience.The pack contains packs of herb seeds, pots, compost and growing instructions.

ALEXX Black Snake

AleXX is the first creative Ukrainian brandy in fusion style intended to change all previous stereotypes regarding brandy perception, consumption and serving! The fusion style consists in the production process: it is a blend of young French and mellow Tavriya brandy spirits aged in the Limousin oak casks from 4 to 30 years. Staying true to its creative status, every New Year AleXX presents its limited edition brandy in exclusive innovative package. AleXX Black Snake is devoted to the symbol of 2013 – black snake.

Le Tour De Monde

Curiosity Essence

This perfume was created as Curiosity's orginal perfume collaborating with Japanese renowned glass maker, SUGAHARA for the hand-blown bottle and a young Japanese perfumer for the scent. The perfume concept succeeded "CURIOSITY ESSENCE" the monograph book, revealing firm's design inspiration from Japan and the perfume was designed with the same philosophy. The suspended drop expresses the echo of memories, the simplicity of that moment reveal its transience as well as its immense preciousness.

7UP Global VIS Redesign

7UP wanted to inject the authentic lemon-lime soda with fresh excitement. A rebranded style — logo, color, typography and other elements — updates the look of the original “un-cola,” highlighting its bubbly personality, while recognizing its legacy and heritage. The rejuvenated visual identity system builds on the brand’s authentic equity and history, while staying true to its witty, naturally confident character. This visual identity system will introduce an impactful change in brand communication and reframe 7UP as the as the authentic and original lemon-lime trademark since 1929.

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