Packaging Design News

Okhota Strong

The idea behind this redesign is to show product's high ABV via visually recognizable firm material – corrugated metal. Corrugated metal embossing becomes the main motif for glass bottle while making it tactile and easy to hold. Graphic pattern resembling corrugated metal is transferred onto aluminum can complemented by a scaled-up diagonal brand logo and modernized image of a hunter making new design more dynamic. Graphic solution for both bottle and can is simple and easy to implement. Bold colors and chunky design elements appeal to the target audience and increase shelf visibility.

TM Liquor Packaging

Edible Insects

Insect-protein industries are growing, this is one of the strangest/challenging projects I have worked on, How can I ever make an Edible Insect brand feel appetising/or lets say less disgusting?! The beauty in the details of insects was the insight to build on the visual identity. The biggest challenge is to create an appeal rather than develop repulsive insectological associations and not to shock unprepared consumers with options for serving, and to use illustration to communicate beauty. The main challenge is to transform the association of disgust into beauty.

North Sea Pure

The design of Skiclub Kampen is pure, clear and impresses via simpleness. Skiclub Kampen North Sea offers high quality spirits and fillers of the same brand and with the same design language. The key icon of the logo is the Stranddistel, a flower only existing in Kampen/Sylt. All products have a colour which reflects the colour of the content of the bottle or can. The labelling of all packaging is done with one colour only to underline the required pureness.

Hao Xiang Ni

The designer redefines Hao Xiang Ni, a kind of Chinese red date with the best taste at 28℃ by exploiting Cardio-id, which is a heart-like form introduced from a romantic story of Descartes and a Swiss princess in the package design. The mysterious heart-shape graph is symbolized, which means every single jujube represents a heart. The poetry illustrations reinterpret the brand tone of Hao Xiang Ni, which endows it with elegance and romance. The package is humanized to some extent in the case, which makes the product even more attractive when sold online.

Crew

This concept project intends to be innovative in the paint market. “Crew” is a biodegradable powder-mix paint company that produces a wide rage of interior and exterior paint for consumers who not only need quality product, but whom are also environmentally savvy. The paint itself contains zero-VOC and the packaging is 100% recyclable, unlike other brands in the market. The packaging is meant to both protect the product and help it stack better on the shelfs. A kit is provided for those who not only need paint for their project, but, also who don’t have the tools needed.