Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Coppercraft

Coppercraft is a boutique distillery located in Holland Michigan. Originally settled in 1847 by Dutch emigrants, Holland epitomizes the small-town American dream. Coppercraft handmakes their premium small-batch spirits using authentic ingredients grown by local farmers. Coppercraft is differentiated from their competition by leveraging local ingredients and by placing a priority on their branding and packaging including investing in a custom glass bottle.

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Changyu CS

Changyu is a prestigious winery brand in China with history of over 120 years. Changyu Cellar Storage is a new series of its brandy products. We extracted a main visual element from the brand’s founder, Mr. Zhang Bishi, into an eye-catching capital letter of Z on the bottle, which stands for both the founder and the brand, uniquely featuring its insight of history.

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LIFEWTR Series 4: Arts in Education

LIFEWTR is a premium water brand committed to advancing and showcasing the sources of creativity and inspiring the next generation of artists. LIFEWTR’s Series 4: Arts in Education showcases the works of three emerging artists, Luis Gonzalez, KRIVVY, and David Lee, who demonstrate the far-reaching impact and positive influence that art has had on their lives. Through a partnership with Scholastic, LIFEWTR helped to provide classroom art kits, fill the gaps in communities where youth do not have access to art in school, and shine a light on the significance of art education.

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LIFEWTR Series 5: Arts in Education

LIFEWTR Series 5, Art Beyond Borders, celebrated the power of art to create cultural understanding and unity through artists whose work is inspired by multiple cultures. LIFEWTR, in partnership with Frieze, one of the world’s leading contemporary art publications and event institutions, hosted a series of panels and events at the Frieze NY Art Fair to engage the community in a conversation about cultural exchange through art.

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Snow Lion Beer

Snow Beer is a top-ranking brewery brand in China. Through global mergers and acquisitions, and its own solid and rapid development of course, the client is now a focus of attention in Chinese alcohol market. As, even with a good quality, its previous products are mostly sold with a fair price, Snow Beer now decides to extend its high-end product line. This new product is a premium Weissbier, aka white beer.

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Avgoulakia

When you want to taste a classic product in an unexpected way, you need unexpected packaging. That’s what the designers had to create for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern and playful way. The chicken or the egg dilemma is commonly stated as: Which came first, the chicken or the egg? Well, in these packages, the chickens definitely had to steal the show! That’s how a human touch was added to the packaging, enriched with vivid, bright pops of color that brought a bit more of a modern twist.

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