Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

7UP Egypt Ltd Edition Series

7UP champions originality and helps people get back to their most authentic selves. The 7UP Egypt Limited Edition Series, created in partnership with Egyptian artist Ghada Wali, celebrates Egypt’s identity, various eras, themes, and styles. The campaign was an opportunity to celebrate and take pride in all things Egyptian. The series includes 4 illustrations: a pharaoh with pop art sensibilities teamed with bold lines and vibrant colors, modernized Egyptian trademark patterns, an iconic cat with lotus flower embellishments, and the diverse and kitschy art found on Egyptian trucks.

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Nutro Ultra Packaging Rebrand

Inspired by the high-end farm-to-table ‘foodie’ world, clarkmcdowall's distinctive design echoes the visual and verbal language of premium restaurants and clean eating cookbooks. Ultra broke with traditional pet food navigation systems by using the ingredients as a piece of beautiful expression. The packaging substrate with matte and gloss printed accents provides the finishing touch marking Nutro Ultra as an outstanding product of quality.

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Brisk x Marvel Studios: Wakanda Forever

To celebrate the premiere of Marvel Studios’ Black Panther, PepsiCo launched a limited edition package that combines ultra-premium technologies with a unique and memorable product design. The team wanted to create something truly new, memorable and authentically relevant to our brand purpose while celebrating the blockbuster film. A magnetic carton with fully printed, HiLight Smart LED lights illuminates when activated to reveal Wakandan script. Mimicking the Black Panther character, the aluminum can features a tactile varnish that emphasizes graphic elements and includes a 3D printed mask.

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New Hope Seed

The idea of this brand gift box’s shape is from the shape of Fineherbs’s company logo, which is the complex of "flower bud and leaf-shaped complex". The brand gift box is made of recycled pulp mixed with lavender seeds and is lightly scented with lavender. The bottom of gift box is embedded with Zinnia seeds. After the gift box is already used, it can be moved into the soil and watered it. Therefore, Zinnia seeds will continue to grow up, meanwhile, meaning the new life and new hope.

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Spring Aqua Premium

Spring Aqua Premium is a combination of award-winning Finnish spring water and timeless, Scandinavian package design. The cone-shaped water bottle is an eye-cather which brings a touch of luxury to celebrations as well as everyday life. The bottle shape together with small finishing touches such as the diamond-patterned label and champagne-inspired opening technique give the package its character. The bottle is made of fully recyclable pet plastic. It is functional for the consumer to open and drink from, efficient to produce and durable to ship all over the world.

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Kirin Natural Mineral Water

This is a bottled water product sold only on an e-commerce site.Thirty bottles which have 6 different types of design are assorted in a box. We made the water itself the protagonist of the design. One side of the bottle has the small product title only,so that the patterns of the back are seen through the “refraction of water”. The patterns look differently according to the angle.Such effect increases the presence of natural water itself and the water looks more delicious through the bottle.

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