Packaging Design News

7UP Global VIS Redesign

7UP wanted to inject the authentic lemon-lime soda with fresh excitement. A rebranded style — logo, color, typography and other elements — updates the look of the original “un-cola,” highlighting its bubbly personality, while recognizing its legacy and heritage. The rejuvenated visual identity system builds on the brand’s authentic equity and history, while staying true to its witty, naturally confident character. This visual identity system will introduce an impactful change in brand communication and reframe 7UP as the as the authentic and original lemon-lime trademark since 1929.

The Fruits Toilet Paper

Many companies and stores throughout Japan give a roll of toilet paper to customers as a novelty gift to show their appreciation. The Fruit Toilet Paper has been designed to wow customers with its cute style, perfect for such occasions. There are 4 designs to choose from Kiwi, Strawberry, Watermelon, and Orange. Since the announcement of the design and release of the product, it has been introduced in over 50 media outlets, including TV stations, magazines, and websites, in 23 cities in 19 countries.

Le Tour De Monde

ALEXX Black Snake

AleXX is the first creative Ukrainian brandy in fusion style intended to change all previous stereotypes regarding brandy perception, consumption and serving! The fusion style consists in the production process: it is a blend of young French and mellow Tavriya brandy spirits aged in the Limousin oak casks from 4 to 30 years. Staying true to its creative status, every New Year AleXX presents its limited edition brandy in exclusive innovative package. AleXX Black Snake is devoted to the symbol of 2013 – black snake.

Kopos® | Limited Edition

The aim was to associate the product with the olive grove and the hard work involved in the production of a high quality olive oil. Hence the product was named Kopos, which is the Greek word for toil. Accordingly, neutral, earthly tones reminiscing of the olive tree were selected for the packaging. The lettering fonts are clear yet elegant, in order to convey an essence of simplicity, unpretentiousness and naturalness. The bottle cap which is made of the olive branches serves as a creative gimmick.

Curiosity Essence

This perfume was created as Curiosity's orginal perfume collaborating with Japanese renowned glass maker, SUGAHARA for the hand-blown bottle and a young Japanese perfumer for the scent. The perfume concept succeeded "CURIOSITY ESSENCE" the monograph book, revealing firm's design inspiration from Japan and the perfume was designed with the same philosophy. The suspended drop expresses the echo of memories, the simplicity of that moment reveal its transience as well as its immense preciousness.