Packaging Design News

Xiaofei Liu

First Aid Kit

Tuesday, 25 October 2022

Ouch

Do you know how to use a first aid kit? Do you know the procedure of trauma bandaging? Are you a calm person in an emergency? Whether "yes" or "no", designers have introduced the all-purpose mini First Aid Kit, which is designed for the injury essential needs. The primary objective is to solve the questions above: how to make existing first-aid package design to become user-friendly and make medical items further organized. The secondary purpose is to make the package more portable.

Zhipeng Zhang

Liquor

Monday, 24 October 2022

Shiwanyubingshao

Lion dance has a long history. It is the product of cultural exchanges between China and the western regions. It is an excellent folk art in China. designed with the lion dance as the symbol, and the opening ceremony of the jackpot is used to increase the visual sense and break through the traditional liquor art so that consumers can see the product in a three-dimensional way.

PepsiCo Design and Innovation

Packaging

Sunday, 23 October 2022

Mtn Dew AMP Game Fuel Launch

Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

PepsiCo Design and Innovation

Packaging

Saturday, 22 October 2022

Ojas Studio

Ojas Studio is a food and lifestyle brand created for the modern yogi to spread the love and wonder of Ayurveda, an ancient Indian system of wellness. The 3 date and grain bite recipes are inspired by the 3 doshas. The ingredients on our packaging alongside color coding and icon systems aim to simplify which recipes might be best suited to each dosha. We worked to develop a system that felt approachable and modern, while honoring its ancient roots.

Ruth Chao

Brand Identity and Packaging Design

Friday, 21 October 2022

Pin Something To Savor

Pin is a creative cookies brand, pioneering unique Asian flavors from red dates to chilli shrimps. Pin, in Chinese means "to savor". Interestingly, the character visually looks like three stacked cubes, hence in the logo design, we placed the English characters Pin into the Chinese character to create a logo that reads simultaneously in both languages. In the series of eight unique cookies flavors, the packaging designs further extends the cube concept, while flavorful ingredients are whimsically illustrated to take center stage, bursting in color and vibrancy.

Laurent Hainaut

Branding and Redesign

Thursday, 20 October 2022

Old Parr

forceMAJEURE was asked to create the brand world for the redesign of Old Parr, the whisky born in Scotland that has conquered the warm heart of Latin America where it is a synonym of unpretentious status. The team first set out to create a brand vision for Old Parr that would become the visual representation of brand values, elements, and personality that could be translated into any medium space. This became the touchstone for how the brand would develop, as the team moved from packaging to communication, activation, events, and experiences.