Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.
Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of ingenuity, quality, and fashion. To echo the brand theme, the packaging is mainly designed based on young and fashion images, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture are unique and fashionable.
Continue readingThe packaging design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, Chishui River and Zunyi red culture as creative elements, and draws a natural, organic and ecological humanistic illustration pattern creation. It embodies the characteristics of the product. Today, when the return to nature is advocated, it is easy to feel the breath of nature.
Continue readingThe design of Gujing tribute wine combines the traditional dragon pattern with the digital style of science and technology, giving Chinese dragon new vitality. The outer packaging uses folding fan design combined with hollowed out to create a sense of mystery. Unfold the box layer by layer, and the bottle pattern and the box can be well integrated to show the spirit of the dragon. The design process uses the material of luminous ink, which makes the pattern emit light in the dark environment and adds a mysterious visual effect.
Continue readingXi Jiu Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of Shuang Mao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.
Continue readingThese cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
Continue readingMontGras Handcrafted is an enology based project that pursues the production of distinctive wines made out of rare grape varieties harvested in 2020. Each wine is the product of a unique combination of the particular weather and land conditions of five Chilean valleys and of five different wine makers. This packaging is a creative way of following the particular personality of each wine while expressing the common ideas behind the project.
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Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.