Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Aznauri

The need of developing a complete rebranding project for all product lines and the initial concept of the Aznauri brand itself were the inspiration for this project. Because Aznauri brand was created many wears ago it was outdated in the continuously changing market. The goal was to completely recreate its visual identification system. High-quality paper was used for the printing, which, in combination with the use of a whole spectrum of techniques and methods, made it possible to achieve required results.

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Changyu Legend

Changyu is a top-ranking well-known winery brand in China. Even though brandy belongs to its secondary product line, the client is still the leading domestic brandy producer with profound influence and a long-lasting reputation since last century. We are entrusted to rebuild the whole branding image and reshape the product line so that the price of certain products can be upgraded with production cost and modern consumption phycology, where consumers no longer look for cheaper price.

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Eco

This design targets and aims to solve a simple but tricky problem in life, that is how to tell the freshness of an egg. Customers may open a bad egg without pre-notice which can lead to either food poisoning or contamination of other ingredients. This issue enlightens the design of egg freshness tag which is a paper based chemical indicator reacts with carbon dioxide by the change of color to inform the freshness level. Different colors represent different grades of freshness, green for fresh, yellow for stale and red for bad.

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Bolgrad

The compound design of Distillates Bolgrad comprises a numerous of features. Undoubtedly, consumers will distinguish this design from many others, and this will make them to hold the bottle and examine it. The main aim of this project was to combine the pan-European style of fruit distillates and the current product positioning, which would be attractive to the Ukrainian markets. So, 3 different types of design were offered to be chosen. Finally, the client's choice was an option that optimally reflects the branding concept of the product and the wine maker itself.

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Allinson's

Reminding home bakers that nothing compares to homemade, the Allison's redesign brings the joy of home baking back to the forefront of the brand. The design needed to create a jolt on shelf, as all flour bags look the same. By utilising the structure of the bag, which lends itself to the perfect loaf size, the packs are designed to look as if they are freshly made breads and cakes on a bakery shelf. Creating an inspirational, artisanal bakery for Allison's, but in the flour aisle!

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Primator Brewery

The agency decided to abandon the cliches - Art Nouveau ribbons, heraldry, gold, crimson and green colours, Schwabacher font etc. They are overused and not communicating the needed craft. The agency put emphasis on simplifying the logo and marrying the analogue world, represented by a series of fine pencil-drawn motifs and lettering, and digital world, represented by simple shapes and clean spaces filled with an unorthodox colour-coded palette distinguishing the 15 beers.

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