Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.
Mtn Dew found a creative way to recapture some of the fun of our collective cake worthy celebrations, birthdays, weddings, graduations, or even life itself and created a cake flavored Dew. It was time for a Do-Over. Speaking directly to consumers' missed milestones, Mtn Dew delivered a product that captured the optimism and celebratory spirit that we all could use more of.
Continue readingTo stand out from the crowd you need to be extraordinary. And The Taoscan is no ordinary product: there is no whiskey on earth like it. Designed for the finest venues, stealing the limelight on the bar. The stand and accessories were designed to offer the perfect whiskey serve: its open, 360 degrees design allows it to be viewed from every angle, deploying envy from everyone else in the bar. The walnut stand, the detailed copper stems that lead up to a leather handle, the obsidian or the thoroughly crafted bottle and glasses; every part of The Tasocan is the pinnacle of design excellence.
Continue readingChallenge was to create a feminine perfume product and packaging for the GCC and African markets. Conceptualized from the visual narratives of woman’s obsession and desire, representation for fashion, class, and luxury was translated into the concept for this product along with the name "Bonita". Designers took inspiration from the Hobo handbag as a metaphor to tell the story of a woman’s obsession and desire.
Continue readingWith its seventh series, Lifewtr sparks inspiration through the exploration of creators working in art and technology. As technology broadens the boundaries of possibilities within art and design, ninety two percent of art organizations agree that technology has made art a more participatory experience, which ultimately helps to diversify audiences. Lifewtr shines a spotlight on this timely cultural tension and three emerging artists, Sarah Ludy, Zach Lieberman, and Andrew Benson.
Continue readingThe packaging design for the Winetime Seafood series should demonstrate the freshness and reliability of the product, should differ it favorably from competitors, be harmonious and understandable. The colors used (blue, white and orange) create a contrast, emphasize important elements and reflect brand positioning. The single unique concept developed distinguishes the series from other manufacturers. The strategy of visual information made it possible to identify the product variety of the series, and the usage of illustrations instead of photos made the packaging more interesting.
Continue readingSource One Vodka is the reward of a journey obsessed with quality and sustainability. From the oat grains that are grown on the ranch to the snowmelt water of Sierra Nevada. It is this story that the studio narrated through thoughtful design of every element; from the pristine bottle structure to the typography inspired by the original type on the distillery building, to the illustration that invites you to discover the truth of Source One. The brand identity and packaging all serve to celebrate and honor the combination of radical transparency and considered craftsmanship.
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Packaging Design News features World's best packaging designers and their creative packaging designs.
Lighting by Akira Nakagomi
Saturday, 23 NovemberTVC Animation by 27 Design
Friday, 22 NovemberWall Calendar by David Kantor
Thursday, 21 November
Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.