Packaging Design News

Chunyang Wang ，Qianqian Yao

Liquor Package

Saturday, 27 July 2024

Zao from Xinghua Village

The author describes the process of malt from growth to brewing through lines. The elegant lines reflect the rich taste of the liquor itself. Xinghua Village's traditional liquor is revitalized through this packaging design. Easier to be accepted by the younger generation. The label is exquisitely crafted, which also reflects the charm of traditional wine culture. The work shuttles between tradition and modernity, making traditional local liquor obtain new market opportunities and the future.

Ximena Ureta

Wine Packaging

Friday, 26 July 2024

Rivalta

Rivalta is an elegant brand, with a long trajectory and deep sense of origin. It comes from one of the highest vineyards in the Maipo Valley, known as Cerro Blanco, with an altitude of 1,000 meters on the Andes. This condition allows to produce very expressive wines with a deep color, great body, acidity and aromas. This location has become the heart of Santa Ema's iconic wines. Rivalta is a limited production blend, which is made every year using the best 20 barrels of the winery’s red strains.

TIGER PAN

Maojian Tea

Thursday, 25 July 2024

Zhong Yuan No 1

Maojian tea is a special kind of traditional Chinese tea and Zhong Yuan No1 is a leading brand for this kind. As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one. Inside the paper structure, the two cans are shaped into a symmetrical one, which is inspired by the Temple of Heaven in Beijing about 500 years ago. The exquisite techniques also helps to bring a sense of quality of the tea.

PepsiCo Design and Innovation

Food Package Design

Wednesday, 24 July 2024

Lay's More Belgian Really Impossible

In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay's brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay's launched two new iconic and localized flavors for the Belgian market.

HUI QIONG YANG

Packaging for a Healthcare Brand

Tuesday, 23 July 2024

Precious Pastries

The customer Zhenyuantang is a century-old traditional Chinese medicine brand. Bazhen Cake is a special pastry that has eight kinds of precious Chinese ingredients added. The product packaging is mainly in the shape of a crane, and the perfect combination of the outer box and the paper handle forms the shape of a crane, which is environmentally friendly and cost-saving. When the box is opened, the top forms a complete picture, and the combination of different sides of the four packages form a complete picture.

Quan Yuan

Liquor Bottles

Monday, 22 July 2024

Cool Line

This design subverts the shape of normal liquor bottles, and also accurately conveys that the function is served by the form. A complete unit consists of a pair of linear tubes, each can actually hold 2 kinds of liquor, the main upper part and the C-shaped base part. So a pair of tubes can hold 4 different base liquor, with distinctive bottle colors to distinguish the flavors. The shape can be rotated and folded at the joints, It can be reassembled into a new 3D form, which can be more interesting

Packaging Design News

Zao from Xinghua Village

Rivalta

Zhong Yuan No 1

Lay's More Belgian Really Impossible

Precious Pastries

Cool Line

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Zao from Xinghua Village

Rivalta

Zhong Yuan No 1

Lay's More Belgian Really Impossible

Precious Pastries

Cool Line

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

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PATRONS

DISCOVER