Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Shiny Meadow Milk Fit

Upholding the healthy diet concept of lighter heart in emotion and a lighter burden in diet, the brand features high nutrition, light burden, low fat and calorie, making it tastier. With the little green cat as the main visual element, the product establishes emotional connections with young people in a more friendly manner. And the brand uses the visual image of the little green cat to tell the story of stray animal rescue campaign of the brand and the implementation of sustainable development.

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Red Gladiolus

The nuts gift box shaped after a pine cone creates a visual connection with the brand logo while symbolizing the positive meaning contained in the brand concept, which is convincing in its distinctiveness. Its red and rose gold colorway, completed with multiple detail designs like the paper textured like velvet and the lambskin buckles, shows a fusion of tradition and modernity to highlight the product quality, working well in visual merchandising that can captivate target consumers.

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Altitude Series

Altitude Map is applied as a unique creative idea, in which every single curved line stands for the terrain of the production area and the flowing posture of the wine body. The quality and grade of products is indicated by the coordinates and figures of the altitude, which could further inspire the consumers to study and discover the secrets of treasures of the wine and directly present the theme of products accordingly.

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Wan Shan Jiu

As an oriental high-end Baijiu originated from Shanghai and is positioned in the international market, it's a very bold attempt and challenge to adopt the artistic aesthetics of western classical architecture. The unique triangular bottle is used to integrate the Triangle decorative elements of western classical architecture with the three begets all things of the world of eastern philosophical thought, presenting a sense of solidity and stability, and full of infinite possibilities as well.

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Zhenjiu Zhencang Chinese Baijiu

Pearl represents a symbol of nobility and preciousness. The process of brewing and the formation of pearls are both the art of time. Therefore, pearls convey the brand culture of precious wines: precious, scarce, and high end. The combination of different materials is striking, which makes it topical and collectible. Wine bottles are displayed on a pearl shell-shaped tray, like the sculpture The Birth of Venus. The crystal base is carved with an ancient winery. LED light shows the long history of the enterprise.

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Favly Petfood

Favly Petfood puts product quality, sustainability, and short-circuit production at the heart of its corporate image. The Wolkendieb design agency helped the brand to get a bold and fun brand image and eye-catching new products for dog food. The agency supervised the development of the product range as well as the launch of the website, and realized the products' photoshoot.

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