Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Kosh!

Kosh! is a newly launched Indian oats brand by Future Consumer that aims to establish itself as India's 3rd grain after rice & wheat. For the packaging, the studio drew inspiration from Indian street typography & vintage industrial wholesale packaging, reimagining it in a modern context to establish a grass-root familiarity towards an unfamiliar grain. The concept adopts a fresh approach towards transparency by flipping conventional food package formats & bringing helpful nutritional information often lost in the fine print of the back-of-pack to the forefront.

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Honey packaging design

This is the package of honey which can be turned into checkerboard for people to entertain withfriends. In the initial stage of design, it highlights the construction of structure, and the degradable kraft paper and glass are used in this regard. It is the waste of package in daily lives that makes me desire to “reserve the package”, which is also the initial objective of the design for exerting the functions of the packages to the maximum extent. For convenient transportation, the traditional honey package is redesigned to avoid the material waste, construct the interaction between people.

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D One

D One is a small but exquisite packaging design for donut. Created by Jiaru Lin, the concept is to enhance the experience of eating donut. A unique feature for D One packaging is that the bottom carton functions as a container, and serves as a beautiful plate when unfold; the packaging also includes a fork in it. The materials are eco-friendly and make little waste of paper when produce. To avoid the packaging from rolling around and easy to stack on shelf, D One result in a dodecagon shaped design. Jiaru approaches a clean and modern design, which focusing on the product itself— donut.

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Kartveli

The main idea for this product was creating an image that would be instantly identified as truly Georgian, respecting century-old traditions and embodying the rich history of this people. The first step in creating such an image was the naming process. And the design is a logic development of this process, combining various techniques and patterns that would make the product look like a genuine Georgian cognac.

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T and G

Irish whiskey was highly regarded in England since the end of 19th century and that was the reason for developing the unique heraldic sign for the T&G whiskey. Signs like this one were used in family crests among the European nobility, which adds a feeling of status and legacy to the composition. But there's also the notion of tempered severity, a warrior's spirit that can be seen in the graphic patterns and the central element of this design.

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Et Cetera Spumante

This design reflects the character of the product, which was a debut in the sparkling wine category for an already established producer. The design agency strived to implement a solution for the label shape, which would make it look like it's composed of three individual elements wrapped around the bottle. The brand's trademark serves as the focal point that makes all the elements come together in a minimalistic composition.

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Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

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