Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Iguana

The composition of Iguana Energy is perfectly balanced. All components perfectly complement each other, creating an energy effect. Were offered several options, more simple and concise. But the first option was conceived in the form of leather, Iguana skin. this idea just kind of popped up. The design (background in the form of scales, scratches) and the brand name are intertwined and reinforce each other. It was for even greater manifestation of identity that in the bank it was the power engineer who was asked to make scratches that give a feeling of strength, energy and cheerfulness.

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Kerloso Wine

A red wine from Chile, Kerloso comes from the Spanish "mystery of the magical colossus". In the wine label of this wine, it depicts what the navigators saw when they first landed on the island. The wrapping paper of the bottle is made of natural imitation rice paper. The questions raised by the stone statue add a sense of mystery and antiquity. The top of the wrapping paper is formed by flame burning. Each burn mark is unique and symbolizes a lost civilization.

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Toji

The Toji box was developed for the candles. In order to connect the outside of the box with the illustration inside better, arc cutting was made on the front to increase the visible area inside. The visible part is equivalent to the preview part, presenting the story to the viewer in a more hierarchical way. The frosting process was used to make the box, to make it more quality. According to different stories, the main colors are low saturation blue, pink, yellow and orange-brown, which achieve a higher effect in hand feeling and vision.

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Drunk Bartender

Boring and trivial designs for a classic series of alcoholic beverages that do not attract the consumers' attention was the inspiration to find new modern images for creating the design for classic and conservative alcoholic beverages. The creation of a series of designs for classic alcoholic cocktails in a modern style using graphic elements to make them stand out on the shelf and draw the attention and to show that the classics can also be modern by means of comical graphic illustrations. "Drunk bartender" is a brand for people who appreciate the classic in her modern way.

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PickyPods

The agency was commissioned to create branding and packaging for a unique supplement range. The collagen and probiotic supplement sachets are formulated to make fine adjustments to bodies according to age, gender and other important factors. Color is the lead player of this project. It needed to feel bold and energetic for its gym going target. Gender symbols were used to shout out to the gender-specific formulas, another difference for this brand.

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Tsingtao Beer

The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three Tsingtao beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures. The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.

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Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

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