Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Kopos® | Limited Edition

The aim was to associate the product with the olive grove and the hard work involved in the production of a high quality olive oil. Hence the product was named Kopos, which is the Greek word for toil. Accordingly, neutral, earthly tones reminiscing of the olive tree were selected for the packaging. The lettering fonts are clear yet elegant, in order to convey an essence of simplicity, unpretentiousness and naturalness. The bottle cap which is made of the olive branches serves as a creative gimmick.

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Crew

This concept project intends to be innovative in the paint market. “Crew” is a biodegradable powder-mix paint company that produces a wide rage of interior and exterior paint for consumers who not only need quality product, but whom are also environmentally savvy. The paint itself contains zero-VOC and the packaging is 100% recyclable, unlike other brands in the market. The packaging is meant to both protect the product and help it stack better on the shelfs. A kit is provided for those who not only need paint for their project, but, also who don’t have the tools needed.

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The Fruits Toilet Paper

Many companies and stores throughout Japan give a roll of toilet paper to customers as a novelty gift to show their appreciation. The Fruit Toilet Paper has been designed to wow customers with its cute style, perfect for such occasions. There are 4 designs to choose from Kiwi, Strawberry, Watermelon, and Orange. Since the announcement of the design and release of the product, it has been introduced in over 50 media outlets, including TV stations, magazines, and websites, in 23 cities in 19 countries.

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Beer'd Up

This is a concept for a new craft beer producer, that builds on the current trend of trendy new ale drinkers becoming more numerous than old fashioned lager drinkers. The idea draws together the two current fashion trends of craft beers and young hipster men who are bearding up (growing beards). The can illustration creates humour around men with beards and contemporary culture in general. The back of pack faces create hipster totem poles and a wall of Beer'd Up characters when stacked on shelf.

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Enjoy

The brief from Silver Spoon was to create a new brand for people wanting to reduce their sugar intake but keep the benefits of real sugar. This concept emphasises the positive aspects of the sweetening product - 100% taste, 100% natural and 33% less calories. The brand name - Enjoy - captures the positive attributes of the brand, with none of the guilty feelings associated with trying to keep healthy.

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Baré

The project task was to create a range of bespoke botanical facial serums, focusing on adding emotional equity and preciousness, communicating the source of origin and delivering a premium positioning. The design solution is said to reflect natures inner workings in a very transparent and vivid way. The agency captured this through their material usage, the frosted glass bottle, the leaf shaped dropper and the very luminous radiographic images.

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Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

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