Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Yamamotoyama

Yamamotoyama is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today. With the concept of Return to the origin of Edo, Nosigner have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, Nosigner referred to the traditional colors and structure of the scrolls with Yamamotoyama's original small crests and the calligraphy style of Edo.

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Green Field Watchmen

The packaging design for this series of ecological rice is also rooted in profound strategic insights. With the rapid development of the Chinese economy, consumers in China prioritize safety and taste when purchasing rice. Noticing that ecological rice brands mainly emphasize safety without recognizing the greater value of deliciousness, the team named the brand Green Field Watchmen. The team emphasizes the sales proposition that ecological rice is more delicious, reflected in the creation of this series.

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Slimram

This probiotic product is specifically designed for women's waist slimming. The packaging structure simulates the waistline of women, allowing consumers to perceive the waist-slimming functionality of the product. The dynamic and diverse patterns on the packaging surface, reminiscent of the fascinating transformations of the human microecology, are complemented by the brand's blue color and various bright complementary colors, achieving a balance between professionalism and fashion.

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Maquera

In the heart of Ardeche, a secluded region in France, an infused liquor bottle is born. Maquera's packaging forges a direct connection with enthusiasts, introducing a container intentionally designed for a new homemade infusion after enjoying its original contents. A replaceable label overlaps a screen print, creating an asymmetry. Crafted from durable materials, it becomes infinitely reusable. This approach addresses consumer concerns, making the product stand out on the shelf while being entirely sustainable.

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Ling Lie Vodka

The ingenious packaging of this localised white spirit gives the drinkers a pleasant and relaxing drinking experience. The bottle is transparent and lightsome, showcasing the extreme purity of the liquor body. The natural Xiling Snow Mountains elements and modern workmanships perfectly blend the idea of natural purity and Eastern technical wisdom. The environmentally friendly label paper and renewable bottles not only ensure the eyeable aesthetic appeal but also rejuvenate environmental sustainability, expressing the sense of social responsibility.

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Jiao Yu Gin

This localised gin packaging gives customers a pleasant and relaxing drinking experience. The main body of the package showcases the aesthetic characteristics of the traditional bamboo weaving culture of the Ba Shu style combined with the modern, sophisticated art style. The bamboo weaving element and raw material labelling also express the brand concept of Natural as Nature. While ensuring an attractive appearance, using bamboo paper and oak cork also rejuvenates environmental sustainability.

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Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

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