Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Wink Lashes

For the professional Wink Lashes series, a unique, attractive package was created, revealing the benefits of the brand. The graphic symbols help to display the main idea of the design - a magical transformation. The "Eye" image was a basis, whereas a separate visual element in the corresponding design was created for each product line. The correct use of color helped the brand embrace a complete look and effectively communicate with the customer. The developed design increased the level of brand awareness and popularity and made the TM more competitive.

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Cera Una Volta

Cera Una Volta(Once Upon a Time) is not just a wine but also a leap into the past. It was born from the dream of creating a small oenological jewel by treasuring the teachings of the ancestors and the winemaking techniques of the past. The idea of the creative concept of wine tells, in the simplicity of the fairy tale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately fairytale, to give a magical touch to a wine that differs greatly from the classic style of Vermentino.

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Jiugui Cave Storage

They chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.

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Toji

The Toji box was developed for the candles. In order to connect the outside of the box with the illustration inside better, arc cutting was made on the front to increase the visible area inside. The visible part is equivalent to the preview part, presenting the story to the viewer in a more hierarchical way. The frosting process was used to make the box, to make it more quality. According to different stories, the main colors are low saturation blue, pink, yellow and orange-brown, which achieve a higher effect in hand feeling and vision.

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Drunk Bartender

Boring and trivial designs for a classic series of alcoholic beverages that do not attract the consumers' attention was the inspiration to find new modern images for creating the design for classic and conservative alcoholic beverages. The creation of a series of designs for classic alcoholic cocktails in a modern style using graphic elements to make them stand out on the shelf and draw the attention and to show that the classics can also be modern by means of comical graphic illustrations. "Drunk bartender" is a brand for people who appreciate the classic in her modern way.

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Shengming Shijia

With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity and permanency and the memory of tea-tasting.

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