Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Goodi

GOODI is a line of assorted all natural goodie for picnic snacks for young adults. Each snack is packaged in a convenient hexagon shaped package. Consumers can mix and match quantity and items according to taste and need. GOODI offers five different food packages, nuts lover, the fruit club, cookie junkies, chocoholic and juice addict. Each package has a unique structural package allowing for ease of use, and easy to share. A picnic is more than eating a meal, it is a pleasurable experience.

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Sapfo

The design is inspired by the name of the product, Sapfo, the tenth muse according to Plato, who was born in Mytilene (Lesvos). A hand-knitted net wraps every bottle, reminding the beautifying techniques that women in ancient times used for their hair and acting as a semantic reference to care and attention to detail. The packaging includes a tag, with a shape resembling that of ancient pottery pieces.

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Daily Breads

We devised a way to weave the product window with the story we were telling on that pack. This enabled us to make each variant become unique telling its own story yet maintaining an overall brand and pack visual language to bind the entire product portfolio together. The entire visual language was based on hand-drawn grungy and un engineered elements to create a sense of natural, earthy ingredients that aid a healthy lifestyle. Each product window in a simple yet effective waway conveys the benefit and the product offering.

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MOTEMASCARA ONE

MOTEMASCARA ONE is the top product in the MOTEMASCARA series, Japan’s best-selling mascara. Everything’s been re-examined—from the specs to how it’s made—and evolved to create an unparalleled mascara. Everything women want in a mascara is here. The package, made primarily from an "Endmineral," expresses a crystal polished to shine like a peerless jewel. The transparent materials, previously used only to make works of art, bring out a majestic sense of transparency.

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Little Pocket

People always like to squeeze the ketchup on paper tray, and eat with french fries directly. However, there is organic pollutants, heavy metal oxide on the printing paper tray. It will cause cancer easily, if you eat like the way for a long time! This is a french fries box design.The little pocket on the front can guide user to squeeze ketchup in it, rather than on paper plate, provide a sanitation, environmental protection and healthy way to eat!

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Metcalfe's Skinny Popcorn

The creative solution was a range of packs with a distinctive design that reflected the brand's engaging, vibrant and light-hearted personality. Bold colour combinations were introduced for each flavour variant and to give strong on-shelf standout. The popcorn 'dudes' add personality and also help communicate flavours. The 'placard' logo and lock-up evolves from the existing logo, and takes a generic shape to create a distinctive and ownable equity. It reflects the brand's passion for creating the tastiest, healthiest popcorn.

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