Packaging Design News

A BOWL OF RICE

The package design of organic rice and the bowl for a brand which focus on farm products.This concept takes design inspiration from traditional Chinese rice container in countryside. With the common material,the lowest cost and integrated structure to interpret the traditional concept, so that "food" and "Container" has become more interesting in the daily life.And the new design would arouse people's attention to Chinese classic culture.

PepsiMoji

East travel

The design of Journey to the East in mind the selection of traditional Chinese literature, Journey to the West as the theme, the four monks of the drama masturbation face mosaic image of abstract expression in the wine packaging on the show, the Chinese drama, classical literature and traditional liquor Like very representative of the Chinese cultural elements in a more fashionable way of integration, the East through a different interpretation of design to convey to the world.

Nurture

Using the insight that hidden sugar in drinks is seen as the devil as a starting point, a proposition around creating a ‘drink that cares’ was the initial thinking behind the brand's redesign. The image of a mother elephant protecting her calf became a powerful emotive metaphor for the brand and how it cares about children – this character was given the name ‘Firsty’. By making the trunk transform into the straw a fun feel was added to the pack. The overall watercolour illustrative style reinforced the natural goodness to the brand.

Beres Tokaj

The wine label design was inspired by the drop shaped logo of the winery's parent company. The company is a pharmaceutical company whose first product was the Beres Drops. The central element of the design is cut drop, which occurs as a continuation of two arcs. The arches symbolize the fertile hills of the area from which the wine was born, which appears as a drop. The line pattern represents the vine stocks. The base wines are colorful, youthful, the premium wines are more severe, distinguished by more subdued colors and metallic stamp foils from each other.

BaanCha

BannCha is a unique, new brand of instant tea currently available in 5 popular, traditional Thai fruit flavours, each offering a genuine taste of the Land of Smiles. This delicious beverage tastes just like drinking juice freshly squeezed, straight from the fruit, and the packaging cleverly captures this concept by creating a stunning visual of half-sliced fruit which at the same time resembles a cup of tea. These 5 flavours are the beginning of an extensive range of exciting choices to come.