Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

YaBloom

Transforming water drinking from a boring routine to an exciting and flavourful experience. A new health beverage that perfectly describes the simple concept of infused water. The combination of bright colors and fluidlike forms strengthen the concept of flavour and refreshment. In the meanwhile the notions of wellness and youthfulness are communicated clearly throughout the composition.

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Hola Espirito

A design that reflects the enthusiasm, happiness and good mood that Hola! Espirito represents. Vivid colours and a kaleidoscope effect are the features that describe each flavour and create a clear representation of the ingredients, therefore making it easy for the consumer to make his choice. A positive mood was in mind while creating the design, one that reflects the positive state of the consumers.

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Loacker Rebrand

New rebranding and pack design created for Loacker. The new logo integrates the Company's historical emblem and Mt. Sciliar which can be seen from their building windows. The goal was to communicate the brand essence: family, roots and nature. Loacker is not just a brand, is a family name. They established their first plant at 1000 mt to use the valley' spring water in their wafers. The new packaging has redefined the elements hierarchy, while the product representation becomes realistic and straightforward, offering a recognizable system on over 200 products divided into several lines.

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Bagua Koi

The design of Bagua Koi box is not only floating on the surface. As a part of the gift, the gift box is designed as a symbol of precious blessing with a profound connotation of Chinese culture. The designer gained the inspiration from Chinese Koi culture and Bagua culture which both convey a precious blessing for being auspicious and wealthy, coordinating the cultural characteristic of banking industry.

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Garalis Muscat Limnio

The packaging of these two wines are connected with a common feature, the design style. Although the concept of ​​the illustration is different in each case, the aesthetic is the same. The concept behind the packaging design of Muscat white wine comes from the distinctive features of Lemnos island with its low vines that are lashed by northeasterly gales. The design concept of Limnio red wine was based on the shape of the typical traditional Gouves of Lemnos. These were underground carved out rocks, used by vintners for the fermentation of must, and sealed with round slates.

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No48

The Omecara studio has defined a shape that evokes polished amber or a pebble found on the seashore, thus breaking with the traditional image of ambergris. The shape was designed to evoke solid and liquid, land and sea. The identity is characterized by the number 48, a lettering where the masculine square 4 and the feminine rounded 8 complement each other. The typographic treatment gives an impression of restful lightness, while the gold-colored hot stamping, in the same shade as the perfume, associates container and content. A subtle play of opposites and duality.

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