Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Hola Espirito

A design that reflects the enthusiasm, happiness and good mood that Hola! Espirito represents. Vivid colours and a kaleidoscope effect are the features that describe each flavour and create a clear representation of the ingredients, therefore making it easy for the consumer to make his choice. A positive mood was in mind while creating the design, one that reflects the positive state of the consumers.

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Drunk Bartender

Boring and trivial designs for a classic series of alcoholic beverages that do not attract the consumers' attention was the inspiration to find new modern images for creating the design for classic and conservative alcoholic beverages. The creation of a series of designs for classic alcoholic cocktails in a modern style using graphic elements to make them stand out on the shelf and draw the attention and to show that the classics can also be modern by means of comical graphic illustrations. "Drunk bartender" is a brand for people who appreciate the classic in her modern way.

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From the Forest of Rusk

When designing this product rusk, the team used worldview of picture books and tried to make the character animals living in the Forest of Rusk as lovely as possible. They set up a character for each flavor, created an episode for each character and put on the back of the package. Therefore, the size of eyes, nose and mouth had to be adjusted in millimeters. The rusk used for the design basis is not CG, but actual product to be pictured and used as it is. The natural unique shape of rusk made its character look more attractive.

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Shengming Shijia

With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity and permanency and the memory of tea-tasting.

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Butterfly Acrobat

The tale presented by the wine label Butterfly Acrobat Amazing Edition, is the fantasy of a woman who can fly during her circus act. Mara is the mysterious butterfly acrobat, thousands of butterflies flock in a colorful torrent in the air under the stage lights, their flower shaped wings open and close to the rhythm of music, and using their delicate silk threads, they fly among the audience. The label creates a unique concept displaying great technical challenges both in design and printing requirements.

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Gujing

Sanxingdui creative products combine Sanxingdui bronze culture with Gujing. He refined the bronze mask into a symbol and integrated it into the box and bottle. The hollow structure of the box and the setting of lights have a sense of mystery and the atmosphere of Sanxingdui in the dark. The bottle has the texture of bronze mask.

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