Packaging Design News

Little Pocket

People always like to squeeze the ketchup on paper tray, and eat with french fries directly. However, there is organic pollutants, heavy metal oxide on the printing paper tray. It will cause cancer easily, if you eat like the way for a long time! This is a french fries box design.The little pocket on the front can guide user to squeeze ketchup in it, rather than on paper plate, provide a sanitation, environmental protection and healthy way to eat!

Metcalfe's Skinny Popcorn

The creative solution was a range of packs with a distinctive design that reflected the brand's engaging, vibrant and light-hearted personality. Bold colour combinations were introduced for each flavour variant and to give strong on-shelf standout. The popcorn 'dudes' add personality and also help communicate flavours. The 'placard' logo and lock-up evolves from the existing logo, and takes a generic shape to create a distinctive and ownable equity. It reflects the brand's passion for creating the tastiest, healthiest popcorn.

A BOWL OF RICE

The package design of organic rice and the bowl for a brand which focus on farm products.This concept takes design inspiration from traditional Chinese rice container in countryside. With the common material,the lowest cost and integrated structure to interpret the traditional concept, so that "food" and "Container" has become more interesting in the daily life.And the new design would arouse people's attention to Chinese classic culture.

PepsiMoji

East travel

The design of Journey to the East in mind the selection of traditional Chinese literature, Journey to the West as the theme, the four monks of the drama masturbation face mosaic image of abstract expression in the wine packaging on the show, the Chinese drama, classical literature and traditional liquor Like very representative of the Chinese cultural elements in a more fashionable way of integration, the East through a different interpretation of design to convey to the world.

Nurture

Using the insight that hidden sugar in drinks is seen as the devil as a starting point, a proposition around creating a ‘drink that cares’ was the initial thinking behind the brand's redesign. The image of a mother elephant protecting her calf became a powerful emotive metaphor for the brand and how it cares about children – this character was given the name ‘Firsty’. By making the trunk transform into the straw a fun feel was added to the pack. The overall watercolour illustrative style reinforced the natural goodness to the brand.