Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Satine Pro

Satine as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL. We created a new picture by deconstructing and recombining the protein content number "6", which is most memorable for consumers, and natural elements such as cows and plants. "6" has become a prominent visual center, with a complete cow looming and hidden in the picture. In this way, we integrated technology, art and nature into one design.

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Fanwu Xiangyin Tea

The design is inspired by the tea gardens, tea trees, tea pickers, and precious animals of Yunnan. The appearance of the packaging design seems like the head of the elephant. The design presents an idea of the ecological harmony effect. The packaging design uses non-polluting, biodegradable and eco-friendly material. It seems that the designers are paying close attention to the subject of environmental protection.

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Hailuo

Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. Instead of showing the product image, this packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of the product. Therefore, the whole image embossed on the surface to make the real feeling of the nautilus. Meanwhile, the silver paper with black ink gives the packaging a low sparkle to indicate high technology feelings. Due to the number of accessories and wires, the draw-out box structurally contains two layers.

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Codice

This wine design is a classic piece with a renewed treatment, which captures the meaning of the name. Large embossed drop cap letters build the delicate and sensory label surface, almost sculpted on paper. The graphic universe of the codex books is very rich in elements and allowed to build the different pieces of the bottle, from the capsule to the outer packaging. For the latter, a great illustration describes the vintage and the elements of the family heraldic shield, in a classic and colorful narrative, covering the piece that is gradually discovered by the user.

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2019 NPCCD Deck

The narrative of exploring the palace centers on a discovery challenge labeled on the side to "unlock the gate”. The choice to create earned moments in a puzzle format for the user were key to the brand's strategy of creating emotional connections with the user. The packaging is designed to reward users with discovery moments of differing magnitude, directly correlated with their effort towards the experience and brand. The user goes on a journey through different stages, rewarding the most invested customers with the finale, a genuine moment of magic.

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Yashinomi Premium Power

Yashinomi Premium Power comes in a set of a replaceable refill bag and its stand. Unlike other detergent refills, this bag-replacement design does not require users to pour liquid to the bottle, which provides the merit of easy and time-saving, preventing messing with spilt liquid, no-need of washing and drying bottle before refilling, no wasting of residual liquid in a refill bag. Also, its simple and clean tone of the product's graphics will perfectly matches kitchen interiors.

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