Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

PepsiCo Design and Innovation
Packaging
Wednesday, 29 April 2026

Off the Eaten Path

Off the Eaten Path is a packaging design for a range of premium plant based snacks. The snacks combine real vegetables such as chickpeas, black beans and peas in unexpected blends. The packaging gives the brand a united visual identity across every application. The design aims to help the brand stand out within the crowded better for you snack category. A small group of consumers took part in the development process and gave feedback at each stage. Consumer input guided the design decisions and supported a consistent brand experience.

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Laurent Hainaut
Branding and Redesign
Tuesday, 28 April 2026

Buchanan's Red Seal

Buchanan's Red Seal is a packaging design for a blended whisky. The design covers a new bottle structure, labels and a gift box. The bottle has soft curves that frame the red seal placed at the heart of the front face. The Buchanan's crest is embossed on the back of the glass, so the crest is visible through the front. An embossed signature sits alongside the seal. The amber glass gives way to a green tint at the base, a feature shared across the range. The gift box opens like a book to reveal the bottle.

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Dennis Furniss
Packaging
Monday, 27 April 2026

Cheetos Redesign

Cheetos Redesign is a snack food packaging design created for a corn snack brand in Mexico. New national regulations banned the use of characters on packaging, so the long-standing mascot was removed. A large letter C was developed as the central graphic asset. The letter is typographic, playful and distinctive, and it works across the full flavour range. The design can also be adapted for local markets. Each pack measures 132.5 mm in width and 250 mm in height. Production uses flexographic printing on a foil substrate.

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PepsiCo Design and Innovation
Beverage
Sunday, 26 April 2026

Pepsi SHFW

Pepsi X SHFW is a limited edition beverage can created for Shanghai Fashion Week Spring/Summer 2020 and released in China. The can is part of a wider visual identity system developed for the same event. The season theme of Sensation and Source guides the design and reflects the exploration of different perspectives. Shapes inspired by organic and glass elements are combined within a dimensional space. The result links the Pepsi Black brand spirit with the diverse work of the fashion designers presented at the event.

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Chi Forest
Functional Beverages
Saturday, 25 April 2026

Alienergy Energy Drink

Alienergy is packaging for a sugar free energy drink. The design uses a slim aluminium can measuring 58 mm in width, 58 mm in depth and 142 mm in height, holding 330 ml. Aluminium was chosen because it can be recycled and repurposed efficiently. An alien figure, drawn as an extension of the brand logo, forms the main graphic and is repeated across the product line. A clean colour palette, straight lines, geometric shapes and metallic accents give the can a strong shelf presence. The information hierarchy highlights the sugar free formula.

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Ximena Ureta
Wine Packaging
Friday, 24 April 2026

Day One

Day One is a wine label design created for a Chilean vineyard where the grapes are hand harvested. The label marks the moment when a winemaker decides to begin the harvest, a decision that shapes the quality and the character of a wine. The illustration shows harvest scissors among flowers, grapes and vine leaves. The design covers five grape varieties from different valleys. The labels are printed in offset on Fasson Cuvee Sable paper of 85 grams per square meter, with three special colors, matt gold foil, stamping and protective varnish.

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