Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Asta Kauspedaite
Bottle design and labels
Saturday, 14 December 2024

Alita

The main goal of the redesign is to increase the overall brand awareness and highlight the distinctive features such as classical production methods, raw materials and quality. The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.

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Giovanni Murgia
Wine labels design
Friday, 13 December 2024

I Classici Cherchi

For a historic winery in Sardinia, since 1970, it has been designed the restyling of labels for "The Classics" wines line. The study of new labels wanted to preserve the link with the tradition that the company is pursuing. Unlike previous labels it worked to give a touch of elegance that goes well with the high quality of the wines. For the labels has been working with the Braille technique that brings elegance and style without weighing. The floral pattern is based on a graphic elaboration of a pattern of the nearby church of Santa Croce in Usini, which is also the company logo.

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Laura Ferrario
Sparkling Wine Label and Pack
Thursday, 12 December 2024

Il Mosnel QdE 2012

Just as the Iseo Lake splashes on the banks of Franciacorta, so the sparkling wine wets the sides of a glass. The concept is a graphic re-elaboration of the shape of the lake and expresses all the power of a Reserve bottle being poured into a crystal glass. An elegant and lively label, balanced in its graphics and colors, is a daring solution with transparent polypropylene and entirely hot foil gold printing to give new sensations. The pouring out of the wine is underlined on the box, where the graphics wraps around the pack: simple and impactful composed by two “slive et tiroir” elements.

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Asta Kauspedaite
Bottle design and labels
Wednesday, 11 December 2024

Stumbro Starka

The image of Stumbro Starka was changed in essence by creating a whole from its parts: from the new, uniquely-shaped, dark glass bottle adorned with raised calligraphy and the rich label which tells the legend of the beverage, to the bottle stopper decorated with an oak leaf wreath. The stork character appeared as a symbol of recognition. Caught in the unexpected role of a hospitable innkeeper, the stork became an intriguing and appealing narrator for the story.

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Asta Kauspedaite
Bottle decor
Tuesday, 10 December 2024

Lithuanian vodka Gold. Black Edition

The gold-shining “Lithuanian vodka Gold. Black Edition” inherited its exclusive look from Lithuanian folk art. Rhombus and herringbones, combined from little squares, are very common patterns in Lithuanian folk art. Although reference to these national motifs gained more modern forms – mysterious past reflections were transformed into modern art. Predominant golden and black colours emphasize the exceptional vodka filtration process through coal and golden filters. This is what makes “Lithuanian vodka Gold. Black Edition” so delicate and crystal clear.

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Asta Kauspedaite
Labels
Monday, 9 December 2024

Propeller

Propeller is a collection of spirits from various parts of the world, associated by air travel theme and a pilot traveller as a brand character. Features of each sort of beverage are exposed through numerous illustrations, inscriptions resembling aviation badges and sketches serving as cocktail recipes. Multifaceted design is complemented with various tones of coloured foil, different lacquers, patterns and embossing.

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Design team of the day
Special Coverage
Saturday, 7 December 2024

World's greatest design teams.

Sometimes you need a very big team of talented designers to come up with truly great designs. Everyday, we feature a distinct award-winning innovative and creative design team. Explore and discover original and creative architecture, good design, fashion, graphics design and design strategy projects from design teams worldwide. Get inspired by the original works by grand master designers.

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