Packaging Design News

Stumbras Premium Organic

Stumbras Vodka Premium Organic is produced from wheat grown on an organic farm and deep subsurface water. Its production also includes filtration through a unique linen filter. Flax is still a distinctly Lithuanian plant and thus acted as the leading design inspiration. The natural, blue colour of the flax blossom, the pattern on the bottle neck reminiscent of mature flax, and the linen filter symbol are the main eye-catching design elements, while the paper used for the label, the subtle foil decor and the embossed details evoke sensations of touch.

Fisj

The design of "Fisj", by Simen Wahlqvist, is done in such a way that the viewer instantly gets the concept without even having to read the text on the package. The visual of the tin opener shaped like a hook tells a story without using words at all, instead it alludes to how the product got from the sea, to the supermarket shelves and eventually onto a slice of bread.

Insal'Arte

The pack contains fresh salad. Every package shows the initial letter of the product which is inside of it (as for example: L for Lattughino, S for Spinaci etc.). For the realization of every letter it has been created a sculpture made with salad’s leaves which it was photographed (without any image editing or 3d graphics), using the salad contained in the package. The result not only shows the fresh product contained in the package but also creates immediate recognisability when shelf stocked and the possibility to establish customer interaction having the entire alphabet at their disposal.

Black Label

The contemporary use of colour and industrial typography is juxtaposed against custom photographed black-and-white imagery that communicates the provenance of each product by capturing origin or old world preparation methods. The bold and colourful industrial typography on the black background provides unique personality and immediate brand recognition while enabling variety differentiation among larger sub-families. The result: a creation of sophisticated and distinctive brand & package design.

D'ORO

Up Your Street

Up Your Street is a brand idea created to reinvent and reinvigorate the ailing cottage cheese category. The concept is built around the notion of moving cottage cheese on from the safety and comfort of its old 'cottage' to live in more exciting and exotic homes. In doing so the product itself is reinvigorated and re-presented in new and interesting flavour combinations. The house-shaped Tetra Pak format brings this concept to life in-store, creating a 'street' on shelf and invites possibilities for new variants, sizes & limited editions.