Packaging Design News

METAXA ON-METAL

In the world of spirits, METAXA is celebrated as the smoothest spirit under the Sun and is often a gift of choice. In the premium spirits industry, gift boxes are often made of metal, most commonly in rectangular or cylindrical shapes. With METAXA On-Metal, the House of METAXA creates a metal showcase that is both curved and smooth, in an unusual shape, to echo the smoothness of the liquid. For this striking metal box, inspiration did not come from the metal box industry, but rather from metal techniques and finishes used in automobile production.

Propeller

Propeller is a collection of spirits from various parts of the world, associated by air travel theme and a pilot traveller as a brand character. Features of each sort of beverage are exposed through numerous illustrations, inscriptions resembling aviation badges and sketches serving as cocktail recipes. Multifaceted design is complemented with various tones of coloured foil, different lacquers, patterns and embossing.

ROSSO DEL VIGNETO NUOVO

Design agency REVERSE Innovation and winemakers GIGANTE have developed a pack to challenge the bad image of “Bag in a Box” wine. The innovative pouch cleverly reinterprets the classic “Bordeaux” bottle by an intriguing play of solid/empty spaces, and contrasting opaque/gloss materials. The structural design allows the pouch to remain upright while in use. Blind embossing and UV varnish are used to reproduce the distinctive terracing of the vineyard. The topography of the vineyard is then defined by the shape of a vine leaf, which is characteristic of this splendid wine-producing area.

Kanniston Gingerbread Biscuits

We redesigned the whole core products from the cookies themselves to the packaging format, by doing so we enable the product to be the hero of the whole communication and show a difference in its functionality. This all was achieved by keeping things simple.

Deundeunhan Beans

Tequila 29 Two Nine

There is no other bottle such as the one of Tequila 29 Two Nine in the whole tequila industry. Tequila 29 Two Nine represents and captures the cosmopolitan, elegant and youthful side of Mexico through its design. The main logo design, name and bottle image moves away from all the traditional, old and rustic tequila brands. Inspired by the party scene and Mexico's modern cities.