Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Marco Ventrice
Packaging
Sunday, 12 May 2024

Loacker Rebrand

New rebranding and pack design created for Loacker. The new logo integrates the Company's historical emblem and Mt. Sciliar which can be seen from their building windows. The goal was to communicate the brand essence: family, roots and nature. Loacker is not just a brand, is a family name. They established their first plant at 1000 mt to use the valley' spring water in their wafers. The new packaging has redefined the elements hierarchy, while the product representation becomes realistic and straightforward, offering a recognizable system on over 200 products divided into several lines.

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Wolkendieb Design Agency
Rebranding
Saturday, 11 May 2024

Koch's Meerrettich

The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. To revive the brand in shelves, Wolkendieb relaunched the Koch's brand identity and packaging portfolio. The logo was modernised to become bolder and more visible. The new design focuses on depicting the unprocessed natural ingredients and the clean recipes without additives or conservatives. Fresh from the field straight to the consumer: directly, simply and lovingly prepared!

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Dmytro Lynnyk
Energy Drink Packaging
Friday, 10 May 2024

Iguana

The composition of Iguana Energy is perfectly balanced. All components perfectly complement each other, creating an energy effect. Were offered several options, more simple and concise. But the first option was conceived in the form of leather, Iguana skin. this idea just kind of popped up. The design (background in the form of scales, scratches) and the brand name are intertwined and reinforce each other. It was for even greater manifestation of identity that in the bank it was the power engineer who was asked to make scratches that give a feeling of strength, energy and cheerfulness.

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L3branding
Milk Packaging
Thursday, 9 May 2024

Satine Pro

Satine as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL. We created a new picture by deconstructing and recombining the protein content number "6", which is most memorable for consumers, and natural elements such as cows and plants. "6" has become a prominent visual center, with a complete cow looming and hidden in the picture. In this way, we integrated technology, art and nature into one design.

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Wen Liu
Beverage
Wednesday, 8 May 2024

Fanwu Xiangyin Tea

The design is inspired by the tea gardens, tea trees, tea pickers, and precious animals of Yunnan. The appearance of the packaging design seems like the head of the elephant. The design presents an idea of the ecological harmony effect. The packaging design uses non-polluting, biodegradable and eco-friendly material. It seems that the designers are paying close attention to the subject of environmental protection.

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Xiaomi
In-Ear Headphone
Tuesday, 7 May 2024

Hailuo

Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. Instead of showing the product image, this packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of the product. Therefore, the whole image embossed on the surface to make the real feeling of the nautilus. Meanwhile, the silver paper with black ink gives the packaging a low sparkle to indicate high technology feelings. Due to the number of accessories and wires, the draw-out box structurally contains two layers.

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