Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Laurent Hainaut
Branding and Design
Monday, 1 April 2024

Tanaka 1789 X Chartier Sake Blend 001

forceMAJEURE worked closely with Chartier to develop a brand and visual strategy, as well as a design system, to represent the collaboration between the Tanaka 1789 Brewery and Francois Chartier, associating two very different cultures to create one unique and disruptive product and design. They wanted to bring to life the collaborating synergy of two Masters in their respective crafts, the juxtaposition of old and new, traditional and modern for this groundbreaking product. The clients were looking for a very modern interpretation for this brand, and that was achieved in the design.

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Laurent Hainaut
Branding and Redesign
Sunday, 31 March 2024

Dark Horse Wine

The aim was to elevate the brand's quality and premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. Designers also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. Our key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.

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Pufine Creative
Red Wine
Saturday, 30 March 2024

Shangri La

The design was inspired by the posture of the trunk of the old vine and the unique ecological environment of the plateau. Use Chinese ink painting techniques to express the texture of grape trees, and three spirits to represent the unique natural environment of Shangri La. The butterflies represent the local air, the fish represents the local water, and the pines represent the local soil. The whole picture is divided into three parts, which can be combined to form a complete picture of vine growth. In this way, people are urged to protect the ecological environment and inherit the national.

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Wen Liu
Baijiu Packaging
Friday, 29 March 2024

Dream Of The Blue

Dream of the Blue M6 Plus adopts a luxury design which reflects a modern aesthetics. The blue bottle and gold label with a drip decoration shows a low-key luxury and brings out international taste. It takes "Dream Drop" as the origin of creativity, uses water drop bottle and crystal cover as the styling symbol. The structure is natural and the transition is smooth from top to bottom. With the innovative technology and more high-grade texture of material, the quality has also highly improved. The design integrates modeling, color, craftsmanship and ergonomic function.

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Pufine Creative
Gift Box
Thursday, 28 March 2024

Honey tea

The packaging design of this product integrates the local nature, culture and tourist attractions, and combines the characteristics and themes of the product itself to enhance the scene experience of consumers. Visual changes brought about by separate images and different packaging combinations are easier to form sales interaction and communication. There is a card attached with the product, the front side can be used as decorative painting display, and the back side is a line drawing screen, which can be filled with color and doodle freely to increase consumers' participation experience.

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Evgeniya Abramova
Baby Friendly Cleaning Product
Wednesday, 27 March 2024

Boo

Germs will be frightened with this line of disinfectants. Pale colors on the package give the illusion that the germs are being erased, revealing the transparent part of the bottle with information about safety. Each product in the line has a unique germs design, because different germs live on different surfaces. This playful design element indicates that the products are from the children's category. Boo and germs are washed off the surface.

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