Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Snow Time L

Gu Yue Long Shan is the largest group of traditional yellow wine in China, founded in 1664. The new product they created for Gu Yue Long Shan, conveys the idea of enjoying slow time. The graphic design is based on the concepts of water, snow, glutinous rice and time, which are essential in yellow wine, and depicts the local mountains and water to form a complete picture. For female users developed a thin packaging, using pulp press film, and combined with the indentation process, to produce a snow wrap feeling.

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Landscape

Landscape is a creative packaging design to express the differences and commonness of eastern and Western cultures. The color of Western oil painting and the shape of Chinese mountains are integrated in it. This design use a lot of 2D picture slices to form a 3D scene. This idea comes from art works, but it is embodied in the real commodity design.

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Smoked Trout

The packaging design for smoked trout products combines contrasting colours together with specific elements (the circular pattern background, the medieval gate shape for the cardboard cutting and the golden seal) in order to communicate the attributes of the product: tradition, heritage and natural ingredients. The most visible items: the seal and the medieval gate shape are present on the entire product range, and represent both tradition and continuity.

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Ballantines 17

In order to create a rigid box that embodies the atmosphere of an altar this design has a moving mechanism that allows the book to rise up on the gold stage as the lid lies down to reveal the liquor and the whisky bible. Samples of spices contain the flavors of the whisky to enrich the sense of smell and elevate the value of the liquor. The presentation of graphics and objects are in a sequence to trigger different senses. Users see then touch and smell to create an interactive experience.

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Fenyangwang

The product was designed for the establishment of 30 years of the enterprise. The designer combined the product with the Chinese calendar. In China, a Calendar is an indispensable tool in daily life and work. They tear off a page every day to represent the arrival of a new day. Instead, the designer "save" calendars from 30 years ago on the packaging. The purpose is to let consumers know that the enterprise has 30 years of historical experience, they offer 30 years of classic quality.

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Jincaitou

The colored painting on the surface of the package design of Jincaitou series chooses dancing lion, jade RuYi and magpie, which represent "good omens" in Chinese culture, reducing cost while conveying an auspicious meaning. Combined with its excellent quality wine, it can satisfy the working class who are interested in Baijiu in terms of the quality and cost-efficiency.

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