Packaging Design News

METAXA DEEPER ROOTS

In the world of spirits, METAXA is celebrated as the smoothest spirit under the Sun. Its smoothness takes its roots in the islands of the Aegean Sea in Greece, and more specifically in the Muscat grapes grown on these islands. To pay tribute to these roots, the House of Metaxa introduces METAXA Deeper Roots, a limited-edition bottle of METAXA 5 Stars 1L, dressed in a stunning gold and blue sleeve, on which the design of the Muscat vine intertwines organically with all the codes of the METAXA signature. This Collector’s Edition is destined to collectors and gift-givers.

BlackSwan

Silhouette of the bottle resembles the shape of a slender girl decorated with jewelery in the form of a graceful swan encrusted with Swarovski crystals. Surface of the bottle is covered with a pattern in the form of swan feathers, creating a complete image of a Black Swan.

Matriarch

BRIEF: To create a limited release, premium brand in honour of the former company CEO—the Matriarch. SOLUTION: The brand mark and packaging livery needed to have an understated elegance and simplicity with an overarching strength. The design inspiration draws on the medieval art form of illuminated letters. The brand mark is woven into the M symbol and elevated off the label through the combined finishes of embossing, high-build varnish and foiling. The capsule label is a simple cross style band die-cut, embossed and foiled. The package is presented in a raw wooden box.

Vinaria din Vale

Mariposa

Wine design is based on a butterfly pattern of which is made using gold and ruby enamel, and completed with a graceful shape of the bottle. The shape of a Jewelry is based on the Art work by B. Indrikov.

KRYSTAL Nature’s Alkaline Water

KRYSTAL water epitomizes the essence of luxury and wellness in a bottle. Featuring an alkaline pH value of 8 to 8.8 and a unique mineral composition, KRYSTAL water comes in an iconic square transparent prism bottle which resembles a sparkling crystal, and does not compromise on quality and purity. The KRYSTAL brand logo is subtly featured on the bottle, accentuating an added touch of the luxury experience. In addition to the visual impact of the bottle, the square-shaped PET and glass bottles are recyclable, optimizing packaging space and materials, thus lower the overall carbon footprint.