Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Luzhou Laojiao

This design product was made by the creative design team of Diga. The bottle shape design is very innovative. The application of colors and the matching of bottle lines convey a sense of modernity and high-class. This is the target consumers that meet the needs of brand products. Upgrade on the basis of old wine, keep the inherent gene molecules of "Jiang Yang Map", "Sailing Boat" and other brands, and carry out modernization to make the brand more contemporary.

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Saristi Game

Geometric balance, simplicity and harmony. Saristi herbal infusions. The Cuore e Mente Game. A Journey for the Senses. An impeccable gift. Where does your inner harmony take you today? Discover the energy of Mother Earth teeming within. Discover an exciting package. Play and enjoy. Well, as Carl Jung once said, The creative mind plays with the objects it loves! When the mind, body and soul are aligned, true harmony is found. And when design is added, magic is born!

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Shangri La

The design was inspired by the posture of the trunk of the old vine and the unique ecological environment of the plateau. Use Chinese ink painting techniques to express the texture of grape trees, and three spirits to represent the unique natural environment of Shangri La. The butterflies represent the local air, the fish represents the local water, and the pines represent the local soil. The whole picture is divided into three parts, which can be combined to form a complete picture of vine growth. In this way, people are urged to protect the ecological environment and inherit the national.

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Tanaka 1789 X Chartier Sake Blend 001

forceMAJEURE worked closely with Chartier to develop a brand and visual strategy, as well as a design system, to represent the collaboration between the Tanaka 1789 Brewery and Francois Chartier, associating two very different cultures to create one unique and disruptive product and design. They wanted to bring to life the collaborating synergy of two Masters in their respective crafts, the juxtaposition of old and new, traditional and modern for this groundbreaking product. The clients were looking for a very modern interpretation for this brand, and that was achieved in the design.

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Fenyangwang

The product was designed for the establishment of 30 years of the enterprise. The designer combined the product with the Chinese calendar. In China, a Calendar is an indispensable tool in daily life and work. They tear off a page every day to represent the arrival of a new day. Instead, the designer "save" calendars from 30 years ago on the packaging. The purpose is to let consumers know that the enterprise has 30 years of historical experience, they offer 30 years of classic quality.

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Theo Rebrand

Theo Chocolate pioneered fair-trade, bean-to-bar chocolate. But when new players came along and fair trade was table stakes, it was time to differentiate. Consumers wanted their choice in chocolate to be simple. Designers needed to show the link between higher-standard chocolate and good taste. They clarified brand purpose, expanding their offerings through innovation. For design, designers prioritized elements that were central to this story and developed a confident visual identity across the ecosystem.

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