Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Fold

Tests have shown that the effective ingredients concentration of ordinary hanging teabag liquid is only 40 percent of that when directly brewing medicine. This is because ordinary teabags wrap medicine inside, making it difficult for water to flow smoothly from the inside out. This design aims to increase the effective drug concentration and reduce medicine waste. We also hope to use origami technique to save more volume in the product to implement sustainable design concepts. When water is poured into it, it will unfold layer by layer from a flat folded shape, forming a barrel structure.

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Love Hanshui

As a series of pure water to commemorate Wuhan's selection as an "International Wetland City", the four animals that inhabit the area, namely the porpoise, the green duck, the black stork and the elk, have been selected to represent the four seasons. The traditional Chinese ink painting technique is used to blend with the local wetland environment. Combined with AI technology, experience the three-dimensional visual effect of ink painting and generate interesting interactions.

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Zongchuan 1929

Zongchuan 1929 also serves as a unique blessing for the recipient. As a gift for the Dragon Boat Festival, it plays an important role in conveying emotions between people. The temperament and culture it presents reflect the personality and cultivation of the gift giver. Zongchuan 1929 is designed to give a sense of the bustle of Chang'an's streetscape and the warmth of its people. The unique box opening and printing process, as well as the use of sustainable paper, also reflect the brand's social responsibility as a long-established Chinese brand.

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Ling Lie Vodka

The ingenious packaging of this localised white spirit gives the drinkers a pleasant and relaxing drinking experience. The bottle is transparent and lightsome, showcasing the extreme purity of the liquor body. The natural Xiling Snow Mountains elements and modern workmanships perfectly blend the idea of natural purity and Eastern technical wisdom. The environmentally friendly label paper and renewable bottles not only ensure the eyeable aesthetic appeal but also rejuvenate environmental sustainability, expressing the sense of social responsibility.

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Jiao Yu Gin

This localised gin packaging gives customers a pleasant and relaxing drinking experience. The main body of the package showcases the aesthetic characteristics of the traditional bamboo weaving culture of the Ba Shu style combined with the modern, sophisticated art style. The bamboo weaving element and raw material labelling also express the brand concept of Natural as Nature. While ensuring an attractive appearance, using bamboo paper and oak cork also rejuvenates environmental sustainability.

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Blooming Flowers Seeking

The cosmetic packaging exudes a natural allure, breaking away from the traditional, reserved aesthetic commonly found in the cultural and creative designs inspired by the Palace Museum. It forges a new path by incorporating lively motifs like regal palace cats, butterflies, and peach blossoms from the Palace Museum collections, all enhanced with exquisite textures and a palette that is both simple and elegant. These elements unite to create an artistic realm that resonates with the vibrancy of everyday life. Tailored to appeal to younger groups, this packaging also elevates brand recognition.

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