Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

tacto inc.
Branding and Packaging
Tuesday, 17 October 2023

Aquetha

Online gallery that exposes the aged sake as work of art. Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position Aquetha, which is characterized by ice-temperature aging, as the umbrella for the online gallery Kitamura Sake Exhibition, which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by art.

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Tiago Russo
Luxury Cognac
Monday, 16 October 2023

Le Chateau XO

Le Chateau XO brings together elegance, luxury, and an elevation of the cognac throughout bold, striking details that bring the user’s attention and highlights the liquid and the vessel itself at the same time. Contrasting a sharp, strong vessel with a gold neck, knurl and trim, and creating a warm interaction throughout the light cream suede and the rich dark wood grain on the outside of the packaging, Le Chateau XO has been designed and envisioned to elevate the cognac experience to a completely new level of attention, enhancing the sensorial immersion along the whole tasting experience.

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Ying Song Brand Design Co., Ltd
Baijiu Packaging
Sunday, 15 October 2023

Kweichow Moutai Sanhua Flying Apsaras

The design takes inspiration from the Flying Apsaras motif found in Dunhuang murals as its primary visual concept. Hand painted in the style of ancient Chinese mural art, depicting the beautiful and agile posture of Tang Dynasty flying figures. Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a Flying Apsara flying out from the Dunhuang murals.

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Tiago Russo
Canadian Rye Whisky
Saturday, 14 October 2023

The Maple 7

The Maple 7 brings together a design merger between the usual take on luxury and experiential elevation, joining and completing this unique experience with Canadian rye and maple, elements subtly translated into the bottle design, creating a bold, striking presence enhanced and completed by minimal details that elevate both bottle and packaging into a disruptive shaping that demarcates itself from the rest of the competition, and using the ribbed base as a disguised highly reflective section, capable of creating a deep optical illusion that elevates the whisky and all of its natural colours.

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PepsiCo Design and Innovation
Food Packaging
Friday, 13 October 2023

Lays Dungeons and Dragons

AY’s went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons and Dragons, Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement. The main character in our campaign was The Potato, a character in the movie And Yes An actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip perfecting potatoes grown on over 100 farms across the US and a handful in Canada.

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Ruohan Li
Chinese Liquor Packaging
Thursday, 12 October 2023

Heritage

This project's packaging design seamlessly blends the Three Su's family's cultural heritage with minimalist bottle design and six unique illustrations. These illustrations vividly narrate the family's historical stories. The bottle cap, resembling Su Dongpo's iconic hat, and the bottle's eaves symbolizing heaven is round, earth is square, add depth and cultural significance. This design enhances product recognition and deepens consumer understanding of Chinese culture, reflecting the creator's commitment to cultural heritage preservation and offering a more meaningful purchasing experience.

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