Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.
The core value of Yagumitan is to find wild honey that is scarce in China. The key words are scarcity, search, and environment. Designers use diamond cuts to express the sense of scarcity. Diamonds are used as a symbol of rights and wealth. Consumers can intuitively feel the value of wild honey. Use the compass to indicate search. Finally, the designer used contour lines and mountain cuts to represent valley cliffs, symbolizing the best wild honey hidden in it.
Continue readingThis is a low-profile product that targets the lower end of the sports headset market. The target audiences are 18 to 29 year-olds. The design strategy is to imbue a product with personality and to visually personify the product. It uses images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Continue readingThe Client is an enterprise selling high-end utensils. The project focuses on the design of gift packaging for several of its high-end tea vessels made in silver, brass and enamel. The overall tone of dark green, decorated with autumn colors, to make stable atmosphere. Tassels strung with "Wei Wu Zhi Zu" brass ancient coins as pendants, brass ancient coins is engraved on both sides with "Wei Wu Zhi Zu", "Long Happiness”.
Continue readingPuli is a double-cap safety pill bottle. The outer cap is connected to the inner cap by tracks. In initial status, the outer cap can be rotated freely while the inner cap will not move. For adult, by pushing the outer cap, two caps will engage by the protrusion and depressions and can be rotated synchronously to open the bottle. For children, it is difficult for them to push the outer cap due to the narrower channel design, thus making the bottle safe.
Continue readingThe target customer group of this product is mainly young people, while the current packaging is relatively traditional, and there is a mismatch between the target customer group and the product. Through combing the products, the designer only keeps the most essential design elements, making the products more concise, fashionable and approachable.
Continue readingWith tea culture as the brand core, Pah Ji Hue augments cultural and creative tea products. The combination of Taiwan fruit tea and classic dried fruit creates the mellow and smooth taste, echoing with image of rounded can. Meanwhile, the simple and elegant illustration outlines the urban design style. The wooden box is adopted to share products of the two, realizing the effective integrated design and expansion of gift.
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Packaging Design News features World's best packaging designers and their creative packaging designs.
Cafe by Haejun Jung
Saturday, 9 NovemberCalendar by Katsumi Tamura
Friday, 8 NovemberCross Border Crossing Facility by Aedas
Thursday, 7 November
Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.