Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Eunice Young Tak
mens skincare packaging series
Monday, 11 December 2023

LOREAL MEN'S EXPERT skincare series

The redesigned caps look like watch dials, inviting men to rewind the clock and refresh their skin. The rubber matte cap is functional and efficient, perfect for the on-the-go professional. The bottom is made from a sleek glossy material, evoking the aforementioned sports car, and the entire product is wrapped in a dark gray primary tone, which better embodies masculinity. I preserve Loreal's brand equity by integrating orange accents on the areas and typography, aligned with the hierarchy of read.

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Shoichiro Takei
The package of sweets
Sunday, 10 December 2023

aira bears pable cafe series

The story of aira bears pable cafe goes that long before humans were born. There is a small Pable Cafe in the deep forest of Aira city. Aira Bear bakes rusks diligently for animals every day. Because of the sovory smell of rusks, animals strayed into his cafe. Some of them start living with him because they cannot forget the wonderful smell of rusks. In the course of time, they come to make their own sweets. Now the cafe has many kinds of famous products such as rolled cakes, baked donuts and so on. So many animals come to there and think that "this is the best place of relief in the forest."

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TIGER PAN
Drinking Water
Saturday, 9 December 2023

Liang Bai Kai

The main function of the bottle is to contain cool-down boiled water (Meaning Liang Bai Kai). What comes next is the label-less bottle contains and shares with the consumers an important part of ancient Chinese art. The inspiration is from the national treasury artwork of the Riverside Scene from Tsingming made in the Song dynasty over 1000 years ago.

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XIONGBO DENG
Chinese Baijiu
Friday, 8 December 2023

Guo Cui Wu Du

This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates a zero-impurity state, which gives consumers a stronger sense of security. Therefore, designers determined "cleanliness" as the keynote of package design to manifest the biggest feature.

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Tiago Russo
Single Malt Irish Whiskey
Thursday, 7 December 2023

The Storyteller

The Storyteller goal is to become an augmented immersive and personal, intimist experience, through a vessel that must be held in one’s hand, fully appreciated upon glancing and handling, feeling the frosted and clear textures, the gold trims and knurl, and ultimately the obsidian details of the closure, in what is a fully sensorial and experiential bottle design. All the remaining accessories are hidden in plain sight, and only accessible from different axis of the box, only to reveal the ultimate immersive experience by fully exploring the secrets The Storyteller has to offer.

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Kweichow Moutai-Flavor Series Spirits
Liquor Packaging
Wednesday, 6 December 2023

Moutai 1935

The integration of traditional Chinese paintings and a distinctive color palette sets this packaging apart. The red and gold colourway builds a strong connection with Chinese culture. Traditional Chinese genre paintings in relief encircle the bottle, exuding artistic elegance. This design also makes the previously intangible history and culture behind Chinese distilled spirits visible, positioning Moutai 1935 as a gift with deep cultural significance for global recipients. When savoring Moutai 1935, one will be immersed in an Oriental experience that engages taste, touch, and spirit.

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