Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.
Anhua mountain tea: the concept of product creation is story narration, with traditional elements such as fish, dragon and pine as the main body. There are three stages: leaping over the dragon's gate, surpassing oneself and enjoying life. It symbolizes the memory of entrepreneurs' struggle. Visually, on the basis of specific illustrations, it focuses on the visual exploration of symbolic symbols.
Continue readingDiaoyutai is a well-known Chinese brand with many products. For a successful brand, designers have been thinking about how to shape it, so as to maintain a deep visual point while maintaining the original visual system. The designer chose "Dragon", which represents the highest image in ancient China, as the main element of the design. The bottle cap design is very full, and the square bottle cap is reminiscent of the "jade seal" representing the imperial power. The bottle design is very simple. This comparison shows a very solemn visual image and has a unique Chinese style.
Continue readingThe layout of the box surface is simple and plain, with mottled ink painting to show the tea mountain, with double helix coil outline pastry, realistic. Among them, rubbing, hook the formation of such skills, added elegance. The whole package is made of clay pot and poetry, together with the packaging box and handbag vision of heaven and earth cover, which reflects the charm and elegance of the combination of Chinese tradition and modern and contemporary culture.
Continue readingThe packaging design seems simple and colourful. The design produces a fashionable effect for the product. The red icon on the product bottle seems to break the traditional restriction of the design of the Chinese beer packaging. The design has a strong visual impact. The main colour of the design is red. The detail of the design expresses a modern and minimalist visual language.
Continue readingThe solution of how to balance the general character and individuality between 5 different products in this series in quite interesting. Iris presented in each product of FRANGI as the core element, which improved the whole packaging quality and user experience with no extra expense on transportation and production. The vertical stripes which simulated plants stalk as the independent identity of this new series. With different materials, the whole series gave a vivid and unified appearance.
Continue readingMi Kids Sonic Electric Toothbrush features an interactive brushing animation that children can learn from the app. As an inseparable part of the product, this packaging is characterized by cartoon elements and children illustrations. The packaging adopts a pull-out drawer, displaying images switched from tooth decay on the teeth to the dental plaque, then finally to the shiny teeth when sliding open the box. As a result of the distinctive design philosophy, the packaging is not only used for protecting the product but also tuned into an illustration book or a toy.
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Packaging Design News features World's best packaging designers and their creative packaging designs.
Bookstore by Li Xiang
Thursday, 14 NovemberRestaurant by Alina Pimkina
Wednesday, 13 NovemberStudio by Liu Jinrui
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Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.