Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Xi Jiu Hanmi

Xi Jiu Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of Shuang Mao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.

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MontGras Handcrafted

MontGras Handcrafted is an enology based project that pursues the production of distinctive wines made out of rare grape varieties harvested in 2020. Each wine is the product of a unique combination of the particular weather and land conditions of five Chilean valleys and of five different wine makers. This packaging is a creative way of following the particular personality of each wine while expressing the common ideas behind the project.

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By Beth

The agency was commissioned to create a visual identity system and packaging design, including a bespoke vessel for this luxury atelier. Where possible all materials were selected based on their environmental credentials, ranging from the use of post-consumer waste, FSC papers and soy-based inks. The packaging uses a colour palette of dark green and light pastel hues, high quality materials, structures and subtle print finishes to create a tangible sense of both luxury and prestige.

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Have a Nice Can

The package consists of individual packaging sleeve, gift bag of 3 cans, gift box of 6 cans, 9 cans and 12 cans. A Handle of gift bag uses a rope that resembles a fishing port. Gift boxes are made up of bright orange (representing the sun) and blue (representing the sea). Since fish illustrations are placed in both side of package sleeve, they can be connected the patterns endlessly by arranging them side by side so they can use as a store display which direct the boundless sea.

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Johnnie Walker Limited Edition

This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, They can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".

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Freeze Dried

Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of ingenuity, quality, and fashion. To echo the brand theme, the packaging is mainly designed based on young and fashion images, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture are unique and fashionable.

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