Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.
The new ‘MAMO’ brand presents a range of baby food that features food that goes beyond nutriment to feed the sensations, so important for children. Aim: to create an identity that is soft and appeals to the world of children but, at the same time, is strong to guarantee the products for the parents. A character has been created who tells stories that open the mind and emotions and, at the same time, tell of the properties of the products.
Continue readingLuvIt is an Indian youth-based chocolate brand. For their praline collection, they wished to target young adults, as the existing praline buyers were middle-aged customers. The studio focuses on balancing trendy youth sensibilities while retaining the sophistication of pralines. Custom praline shapes were designed & branded as LuvIt Rocks — a tongue-in-cheek pun suggesting good taste alongside it's gemstone-like shapes. A custom typographic brand pattern with gold foiled letters was created that playfully envelopes the box. The box comes in 3 vibrant colours to choose from.
Continue readingYang Jung Eun designer designed the Nuts Snack Series packages for her client Gilim, a nuts company. The packages are illustration-driven design in order to provide customers an idea about the taste of the products to help their purchase. The designer made the nuts characterized and composed a fun composition with the material image as an illustration. And she did a graphic work and title lettering with computer programs. The Nut Snack Series was the first design in the nuts product to be tried with illustrations only and it has quickly become one of the most popular products in Korea.
Continue readingThe creative solution was a range of packs with a distinctive design that reflected the brand's engaging, vibrant and light-hearted personality. Bold colour combinations were introduced for each flavour variant and to give strong on-shelf standout. The popcorn 'dudes' add personality and also help communicate flavours. The 'placard' logo and lock-up evolves from the existing logo, and takes a generic shape to create a distinctive and ownable equity. It reflects the brand's passion for creating the tastiest, healthiest popcorn.
Continue readingLuvIt Cocoisms is a range of Neapolitan chocolates from LuvIt, designed as a tasting palette of 4 distinct flavors based on increasing levels of cocoa content: milk, semi-sweet, bitter-sweet & dark. The concept aims to evoke curiosity among the Indian youth to explore beyond standard milk chocolate. Cocoisms is an initiation into the art of cocoa tasting, exploring increased cocoa in one's chocolate. Four playful personalities were assigned for each increase in cocoa content, starting with the Populist for the sweetest/lowest in cocoa & finishing with the Puritan for the highest.
Continue reading2644 RED RICE is traditional highland grain specie, growing on basin near Lugu Lake with the altitude of 2644 m and it is necessary for Mosuo for thousands of years. This design is the package design made for promoting the ancient grain.Mosuo nationality is a rare matriarchy in the world, and its spiritual belief and totem worship are associated with the ethnic origin culture. What need to think it over in the process of design is how to deliver the ethnic origin culture of Mosuo based on the red rice and let everyone enjoy and understand the red rice through design and buy it in market.
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Design Legends are extremely famous designers who make our World a better place with their good designs. Discover legendary designers and their innovative product designs, original art works, creative architecture, outstanding fashion designs and design strategies. Enjoy and explore original design works of award-winning designers, artists, architects, innovators and brands worldwide. Get inspired by creative designs.
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Packaging Design News features World's best packaging designers and their creative packaging designs.
Multifunctional Slide Basketball set by Grow'n Up R&D Team Wally Sze, King Yuen, Stimson Chow, Samuel Lee
Monday, 24 JuneBottle and Box by Aya Codama
Sunday, 23 JuneMultifunctional Tractor by Kimmo Wihinen
Saturday, 22 June
Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.