Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

GCA Design Studio
Sauce Bottle
Saturday, 6 December 2025

Perfectly Imperfect

This glass sauce bottle celebrates the beauty of imperfection by transforming natural production variations into a meaningful design feature. Inspired by the irregular shapes of fresh tomatoes, each bottle maintains a consistent geometry while displaying subtle organic differences within controlled manufacturing tolerances. These gentle variations give every bottle a unique identity, enhance shelf presence, and invite consumers to choose the one they feel most connected to, turning a simple purchase into an engaging and personal experience.

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Junjian Wan
Alcoholic Beverage Packaging
Friday, 5 December 2025

Lidu 1308

Lidu 1308 is a packaging design for a Chinese spirit. The design unites Jingdezhen porcelain craft and Lidu brewing tradition. The ceramic bottle holds 500 ml and carries Yuan Dynasty blue and white dragon motifs with underglaze painting and an embedded golden seal. The metal alloy cap is engraved with characters inspired by movable type printing. The outer case is made of rigid board wrapped in silk textured material, decorated with twin dragons in blue relief and gold stamping. A rotating opening structure reveals the bottle for display.

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胡毅松
Liquor Packaging
Thursday, 4 December 2025

CHUEHFENG Hami melon wine

Chuehfeng Hami melon wine's packaging blends the regional culture of Hami City in Xinjiang Uygur Autonomous Region with a strong sense of product value, reflecting the Silk Road's heritage. It transforms the local specialty into a Frontier Wine symbolizing Silk Road culture, using eco friendly materials and an innovative bottle cap that doubles as an incense holder. Smart labeling technology merges tradition with modern innovation, delivering a high quality, multifunctional packaging design.

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Yingsong Brand Design (Shenzhen) Co, Ltd
Baijiu Packaging
Wednesday, 3 December 2025

Kweichow Moutai Osaka Expo Edition

Kweichow Moutai Osaka Expo Edition is a packaging design for a commemorative liquor created for the 2025 Osaka World Expo. The form is inspired by the exterior of the China Pavilion and recalls traditional Chinese bamboo book slips. The ceramic bottle stands within a metal landscape, and the box is made of ecological bamboo board, metal and artificial leather. A metal timeline on the top of the box marks the long relationship between the brand and the World Expo. A metal handle shaped like a wine jar slides along the timeline to rotate the box open.

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Wen Liu
Packaging
Tuesday, 2 December 2025

Congtai Huofenzi V10

Congtai Huofenzi V10 is a packaging design for a premium baijiu, and it is the first zodiac themed release in the Huofenzi V Series. The bottle illustration shows a snake drawn by the aroma of Congtai baijiu, travelling from afar and transforming after drinking. The snake curves into a V shape that blends with the series logo. Molecular and yeast motifs, rice and traditional patterns are woven into the body of the snake. The illustration is applied to the glass bottle by a decal firing process. The bottle measures 105 by 105 by 308 millimetres.

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Wen Liu
Baijiu Packaging
Monday, 1 December 2025

Congtai Huofenzi

Congtai Huofenzi is a packaging design for a Chinese baijiu aimed at young consumers. The visual concept is based on the movement of water and the active nature of liquor molecules, expressed through a central motif named the Eye of Vitality. The bottle carries a dynamic embossed texture and a brand emblem inlaid on a resin plaque. A contoured indentation at the center of the bottle supports a comfortable grip. The outer box is wrapped in wood-grain paper, while layered specialty papers form a flowing pattern that recalls mountains and rivers.

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Packaging Design News features World's best packaging designers and their creative packaging designs.

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