Packaging Design News

Laurent Hainaut

Branding and Redesign

Friday, 5 January 2024

Old Parr

forceMAJEURE was asked to create the brand world for the redesign of Old Parr, the whisky born in Scotland that has conquered the warm heart of Latin America where it is a synonym of unpretentious status. The team first set out to create a brand vision for Old Parr that would become the visual representation of brand values, elements, and personality that could be translated into any medium space. This became the touchstone for how the brand would develop, as the team moved from packaging to communication, activation, events, and experiences.

Dmitry Kultygin

Packaging Concept

Thursday, 4 January 2024

Faberlic Supplements

In the modern world, people are constantly exposed to the aggressive effects of external negative factors. Bad ecology, the busy rhythm of life in megalopolises or stresses lead to increased loads on the body. To normalize and improve the functional state of the body, supplements are used. The main metaphor of this project has become the diagram of improving the well-being of a person with the use of supplements. Also, the main graphic element repeats the shape of the letter F - the first letter in the brand name.

Maria Stylianaki

Wine Label Design

Wednesday, 3 January 2024

314 Pi

Experimenting with wine tasting is a never-ending process leading to new paths and divergent aromas. The infinite sequence of pi, the irrational number with the endless decimals without knowing the last one of them was the inspiration for the name of these wines without sulfites. The design aims to put the features of 3,14 wine series in the spotlight instead of hiding them among pictures or graphics. Following a minimalistic and simple approach, the label shows only the real characteristics of these natural wines as they can be observed in the Oenologist's notebook.

Kang Jiang

Cosmetic

Tuesday, 2 January 2024

Woman Flower

This collection is inspired by the exaggerated clothing styles of medieval European ladies and the bird's eye view shapes. The designer extracted the forms of the two and used them as creative prototypes and combined with product design to form a unique shape and fashion sense, showing a rich and dynamic form.

Albert Fedchenko

Series of Labels for the Farm Wines

Monday, 1 January 2024

Xarin

The main objective was to highlight Xarin packaging among the variety of labels at points of sale. Therefore, the label has an unique geometry and maximally concise design. АА Winery is a brand created by an agricultural holding in 2017. The peasant farm holding consists of only two persons, this is a key advantage. This winery is not big, for this reason each bottle is warmed by the warmth of people who are truly fond of their work. Xarin Alexander and his partner Zvyagintsev Alexander, who is a member of the peasant farm holding, have the work experience in wine growing for over 30 years.

Xiaomi

Sport Band Packaging

Sunday, 31 December 2023

Band3

Mi Band 3 is a low profile product that targets the lower end of the sports headset market. For the packaging design, designers wish to emphasize the youth and energy frequently associated with this group of users, so the packaging uses a simple figure of “3” as the visual point, surrounded by a pattern design that draws inspiration from the athletics track. This pattern extends over the entire package, conveying the dynamical of sports using simple lines. Band 3 use different colors on the packaging to distinguish the versions.

Packaging Design News

Old Parr

Faberlic Supplements

314 Pi

Woman Flower

Xarin

Band3

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