Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

MC BRAND
Lubricant Packaging
Thursday, 5 October 2023

Tree in a Bottle

The Brand innovatively team uses fully biodegradable packaging, ensuring that each barrel naturally decomposes and integrates into the environment. The seed paper label, which can give rise to new life after use, demonstrates Mc Brand's commitment to environmental practices. The design is inspired by the Iucn Red List of Threatened Species, featuring embossing that showcases the image of toucans from the South American Amazon rainforest, highlighting the vulnerability and beauty of these endangered species facing environmental challenges.

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Tiago Russo
Luxury Cognac
Wednesday, 4 October 2023

Le Chateau XO

Le Chateau XO brings together elegance, luxury, and an elevation of the cognac throughout bold, striking details that bring the user’s attention and highlights the liquid and the vessel itself at the same time. Contrasting a sharp, strong vessel with a gold neck, knurl and trim, and creating a warm interaction throughout the light cream suede and the rich dark wood grain on the outside of the packaging, Le Chateau XO has been designed and envisioned to elevate the cognac experience to a completely new level of attention, enhancing the sensorial immersion along the whole tasting experience.

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Tiago Russo
Canadian Rye Whisky
Tuesday, 3 October 2023

The Maple 7

The Maple 7 brings together a design merger between the usual take on luxury and experiential elevation, joining and completing this unique experience with Canadian rye and maple, elements subtly translated into the bottle design, creating a bold, striking presence enhanced and completed by minimal details that elevate both bottle and packaging into a disruptive shaping that demarcates itself from the rest of the competition, and using the ribbed base as a disguised highly reflective section, capable of creating a deep optical illusion that elevates the whisky and all of its natural colours.

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Ying Song Brand Design Co., Ltd
Baijiu Packaging
Monday, 2 October 2023

Kweichow Moutai Sanhua Flying Apsaras

The design takes inspiration from the Flying Apsaras motif found in Dunhuang murals as its primary visual concept. Hand painted in the style of ancient Chinese mural art, depicting the beautiful and agile posture of Tang Dynasty flying figures. Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a Flying Apsara flying out from the Dunhuang murals.

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Hisamichi Kasai
Bottled Japanese Tea
Sunday, 1 October 2023

Tamausagi

Tamausagi is a bottled tea brewed with Uji Gyokuro, the highest grade of Japanese tea. We designed the brand to enhance and capitalize on the value of Japanese tea, which has been offered for free. The bottle has a simple form inspired by Japan's aesthetic of simplicity, known as wabi-sabi. The symbol is derived from the legendary rabbit that guided the guardian god of Uji. The bottle design depicts a moonlit night with thin clouds, representing the Gyokuro tea's cultivation method of blocking out the sun's rays. This is a new Japanese tea design to be offered during special moments.

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Hisamichi Kasai
Vintage Japanese Sake Packaging
Saturday, 30 September 2023

Vintagience

This design is a branding project for vintage sake. The designers focused on the sake brewer's scientific approach to making aged sake and designed the brand based on the concept of Vintage × Science. The shining gradation on the label, created by special printing techniques, expresses the blend of long years, scientific aging methods, and the brewer's passion. The clock's hands symbolize the continuous passage of time during the aging process. The design aims to create new possibilities for sake while incorporating Japanese aesthetics in the product name and symbol.

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