Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Dheeraj Bangur
Heritage Liqueur
Sunday, 30 November 2025

Indian Absinthe

Indian Absinthe is a bold tribute to ancient elixirs and the craft of fine distillation. Rooted in tradition yet shrouded in mystery, it captivates with deep herbal complexity. Encased in an elegant emerald-green bottle, it embodies a rebellious spirit where timeless craft meets boundless imagination. Each sip reveals a symphony of botanicals, a fusion of flavors that lingers like a legend. Every pour evokes the essence of forgotten rituals and the thrill of discovery, inviting you to explore a world where heritage and innovation blend seamlessly.

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Ian Wallace
Gin
Saturday, 29 November 2025

Flora

Flora is a label design for a bottled gin produced in Chile. The design is inspired by the landscapes of the north and the south of the country, from desert mountains to Patagonian skies. Warm tones refer to sunrises over northern deserts, while cool tones refer to clouds on cold Patagonian days. The label is printed on textured martele paper, and gold foil is applied to the logo, the sun and the clouds. A special die cutting process shapes the label, and embossing marks the description panel. The bottle is closed with a wooden cork.

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Heijie He
Baijiu Packaging
Friday, 28 November 2025

Guijiu 20

Guijiu 20 is packaging for a Chinese baijiu spirit. The bottle joins a round top with a square body, a form linked to traditional ideas of harmony. Relief patterns of butterflies, phoenixes, birds and fish are drawn from the traditional motifs of ethnic groups in Guizhou, China. Annual ring lines and terrace lines refer to ageing and to the local landscape. The bottle is made of high-transparency glass with a metallic cap, and a surface treatment gives the glass a ceramic-like texture at a lower cost. The square body also improves grip.

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Heijie He
Baijiu Packaging
Thursday, 27 November 2025

Kweichow Moutai

Kweichow Moutai is a packaging design for a Chinese spirit sold in Japan. The bottle shape is based on the classic Moutai bottle and takes the colors and character of Ru Kiln porcelain, which began in the Tang dynasty. The calligraphy on the package comes from a poem by the Japanese poet Prince Nagaya, written during the Tang dynasty. The same phrase appeared on relief supplies sent from Japan to Wuhan, recalling long cultural exchange between the two countries. The package measures 77 by 77 by 173 millimeters. The design serves as a medium for cultural exchange.

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Heijie He
Baijiu Packaging
Wednesday, 26 November 2025

Yanghe Naked Bottle Liquor

Yanghe Naked Bottle Liquor is a packaging design for baijiu, a Chinese distilled spirit. The crystal glass bottle joins a classic plum bottle shape with simple, modern lines. A goat-horn structure on the bottle refers to the traditional goat pattern of the brand. The butterfly label is kept and refined, with plain lines and a restrained color combination. The blue-green tone of the bottle stands out on retail shelves. The design aims to give plain bottle liquor a higher perceived value and a clear brand identity. The bottle measures 76 by 76 by 257 millimeters.

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Yingsong Brand Design (Shenzhen) Co, Ltd
Packaging
Tuesday, 25 November 2025

Moutai Shengyue Flying Fairy

Moutai Shengyue Flying Fairy is a packaging design for a Chinese baijiu liquor. The design draws on the Flying Fairy figures painted in the Dunhuang murals, in particular the music god in Cave 401 of the Mogao Grottoes, shown holding a sheng instrument with a graceful posture. The main color is crimson yarn, a traditional Chinese color, and the metal bottle cap pattern is made with a traditional enamel technique. The box opens from the right side and holds a two layered cloud pattern structure inside. The set measures 140 by 105 by 280 millimeters and uses paper, ceramics and metal.

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