Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Menghao Zeng
Archival Collection Case
Wednesday, 12 November 2025

Menhao Tea

Menhao Tea is a packaging system for tea, shaped as an archival collection case. The design maps six tea categories on a phylogenetic tree, with origin coordinates, craft timelines and flavor scales. Each inner capsule states geographic coordinates, tree age and processing details, replacing vague tasting terms with measurable values. The case is made of washable kraft paper and closes with a cotton cord, so the box can be reused. Bronze and silver foil stamping marks tea branch motifs and parameters. Each box holds 66 sachets of 3.6 grams.

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XIONGBO DENG
Chinese Baijiu
Tuesday, 11 November 2025

Guo Cui Wu Du

This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates a zero-impurity state, which gives consumers a stronger sense of security. Therefore, designers determined "cleanliness" as the keynote of package design to manifest the biggest feature.

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Tiago Russo
Single Malt Irish Whiskey
Monday, 10 November 2025

The Storyteller

The Storyteller goal is to become an augmented immersive and personal, intimist experience, through a vessel that must be held in one’s hand, fully appreciated upon glancing and handling, feeling the frosted and clear textures, the gold trims and knurl, and ultimately the obsidian details of the closure, in what is a fully sensorial and experiential bottle design. All the remaining accessories are hidden in plain sight, and only accessible from different axis of the box, only to reveal the ultimate immersive experience by fully exploring the secrets The Storyteller has to offer.

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TIGER PAN
Drinking Water
Sunday, 9 November 2025

Liang Bai Kai

Liang Bai Kai is a glass bottle designed for cooled boiled drinking water. The name refers to boiled water that has cooled, a drink long common in China. The bottle carries no label. Instead, artwork from the Song dynasty painting Riverside Scene from Tsingming is repainted and applied to the glass by heat transfer printing. The image is divided across twelve bottles, representing the twelve traditional hours. The glass surface adds gloss and texture. Each bottle measures 313 millimeters in height and 76.5 millimeters in diameter.

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Wu Yao
Baijiu Gift Set
Saturday, 8 November 2025

Mountain River Sage

Mountain River and Sage is a gift set packaging design for baijiu, a Chinese distilled spirit. The outer sleeve is made of matte white art paper with a minimalist bronze foil stamped pattern. Inside, a codex style box of engineered wood with oak veneer opens like a book. The inner lid unfolds into a panoramic illustration of Mount Tai and the Yellow River, printed on textured paper, framing three bottles and a certificate. The design draws on the cultural geography of Shandong Province. A minimalist and modern approach replaces the retro styling common in liquor packaging.

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E G Sain
Gift Set
Friday, 7 November 2025

Edible Heritage

This design project bridges 18th century heritage with contemporary gift culture. Inspired by the 1774 Sinkang Manuscript, the work integrates the endangered Hokkien language into a honey castella gift set. Through archival reinterpretation and sustainable packaging, the design connects historical maritime trade with food craftsmanship. By imprinting scripts directly onto the cake surface, it transforms historical writing into a tangible experience. The inclusion of female historical witnesses creates a renewed connection between ancient land deeds and everyday life.

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