Packaging Design News

Sinong Wu

Qingke Liquor

Thursday, 30 October 2025

Tianyoude 4600

Tianyoude 4600 is a packaging design for Qingke liquor from the Qinghai Tibet Plateau. Illustrations show the snow capped mountains and glaciers of the high altitude region. The packaging uses an interactive opening method, so the plateau scenery is revealed at the moment the box is opened. Recycled corrugated paper forms the structure, and an integrated cut creates a built in handle, so no shopping bag is needed. A voucher inside lets the bottle be refilled at selected stores or reused as a vase.

Kazuo Fukushima

Beverage Packaging

Wednesday, 29 October 2025

Heritage Wrap

This beverage packaging design reinterprets a classic black tea latte through a contemporary graphic expression. Traditional ornamental motifs are abstracted into a continuous wrap pattern that enhances visibility from all angles while creating a rhythmic visual flow. A structured central label establishes clarity and hierarchy, balancing decorative richness with legibility. The design delivers a refined yet approachable presence, ensuring strong shelf recognition and visual consistency across diverse retail environments.

BYHEALTH Co., Ltd.

Nutritional Supplement Packaging

Tuesday, 28 October 2025

Byhealth Max

Byhealth Max is a packaging series for nutritional supplements. The design is inspired by the geometry of cut diamonds. A Fresnel lens array process reproduces the faceted form and reflective surface texture of diamonds. The central diamond motif continues across the front and side panels without interruption. Specialty paper with a brocade silk texture is used as the main material. The typography is minimal and clear. The protein powder box has an angled opening structure and a custom tray that stabilizes the product during transport.

Ebru Sile Goksel

Packaging Design

Monday, 27 October 2025

Eau De Lamour

Eau de LAmour is a quiet object, a botanical love letter shaped by plants. The fragrance and its packaging do not seek to impress, but to belong. Crafted solely from organic essential oils and free from synthetic additives, the purity of the formulation is reflected in the restraint of its design. Inspired by apothecary rituals and botanical traditions, soft surfaces, warm hues, and subtle detailing create a calm, intentional expression of luxury rooted in honesty and closeness to nature.

Wen Liu

Packaging

Sunday, 26 October 2025

Aquafam

Aquafam is a bottle designed for premium natural mineral water. The bottle is made of high white glass and shaped with rounded shoulders and a recessed base that recall karst mountain forms. Symbols inspired by the Hongya Tianshu petroglyphs are formed directly during molding, creating a tactile intaglio texture and reducing the use of ink. The cap is embossed with an ichthyosaur fossil motif and uses a standard twist off aluminum closure. The outer packaging is made of corrugated material from recycled pulp and is printed in two colors only.

Wen Liu

Packaging

Saturday, 25 October 2025

Zhang Gong Lao Jiu

Zhang Gong Lao Jiu is a packaging design for an aged Chinese baijiu. The bottle is made of coarse terracotta with embossed details, and the form recalls the accidental deformations of pottery shaped on a spinning wheel. The rough surface gives the bottle a strong tactile quality. The cap is made of plastic with a simulated wood grain finish and meets strict sealing standards. The outer box combines natural cork oak with metal, adding thermal insulation and shock absorption for safe transport. The design is centered on touch.

Packaging Design News

Tianyoude 4600

Heritage Wrap

Byhealth Max

Eau De Lamour

Aquafam

Zhang Gong Lao Jiu

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