Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Japanese Sake

This is a special sake design created to commemorate the 180th anniversary of Hasegawa Sake Brewery. 180 years of traditional taste and skills have been passed down through the generations, and the tree ring was used as the main visual to express history and the future. The colors of the entire outer box were inspired by ink painting to express tradition and luxury. The commemorative logo is printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.

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Avaton Premium

Avaton water is water produced in the Holy Mountain Athos, a sacred place where all habitats are monks for thousands of years. The design of the Avaton water bottle is like the uniform of a Mount Athos Monk, with humility and respect to the thousand histories of the Mountain, it contains one of the purest water in the world. Designers designed a tall container that is half-clothed in black and created a typography for the water's name that further conveys the mystery and value of the "sacrosanct". Avaton packaging has been conceived as one of arcane elegance and austere purity.

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Red Gladiolus

The nuts gift box shaped after a pine cone creates a visual connection with the brand logo while symbolizing the positive meaning contained in the brand concept, which is convincing in its distinctiveness. Its red and rose gold colorway, completed with multiple detail designs like the paper textured like velvet and the lambskin buckles, shows a fusion of tradition and modernity to highlight the product quality, working well in visual merchandising that can captivate target consumers.

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Argan Life

The designer was commissioned to develop sustainable packaging for a mixed range of hair and skincare products. The project challenge was to use one size of packaging for three different-sized products. This required some clever internal cardboard engineering to support the products inside the single-size tube. The cardboard tubes were printed offset with black plus two spot colors, a spot UV varnish, and all over satin aqueous varnish. The lid labels were printed in two colors on a self-adhesive stock.

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Jelly Fresh

The use of the newspaper boy's photograph in association with the typography, layout and graphic elements, attempts to create a connection with the consumer and also to present the brand in a fun and unique way. The design follows a modern and clean premise, in order to stand out from other brands packagings. Also, the project's color palette is an aspect that could highlight the packagings in the shelves or that could incite some curiosity in the buyers.

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The Coffee House

The Coffee House logo shows off the simplicity and hospitality that coffee can offer, in combination with a clean and modern design. The project's color palette also highlights the product's qualities, such as comfort and great flavour, and could make it more appealing to the public eye. The use of the coffee beans as a graphic design element can help the buyer to easily understand what it is.

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